SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Hump Day Halloween Spectacular

Party Time Nate as "The Hoff" Halloween is this Sunday. Do you have your costume picked out yet? If you're like me, probably not, and on Saturday you'll schlep on over to Goodwill and end up with whatever ridiculous getup is leftover. But this year, why not plan ahead a little bit (seriously at this point it's only a couple days) and figure out what to be right now! To help, Party Time Nate donned several costumes made almost entirely out of snowboard gear you may very well already have, or at least if you have to buy, you'll be able to use again before next Halloween. So this weekend,…
Read More

The Future is Now

I am a big fan of making web videos. Not so much of watching them, but I love to make them and post them and then watch the traffic add up. But my issue with Youtube is that whole 100 mb limit. Unless your video is 30 seconds long, it's near impossible to make it look like anything other than crap when you compress it to under 100 mb. And never fail I would export my finished video to find it was 101 mb, meaning I would have to lower the quality even more to get it to load. It was a travesty really. But everything has changed now that…
Read More

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Hump Day Halloween Spectacular

Party Time Nate as "The Hoff" Halloween is this Sunday. Do you have your costume picked out yet? If you're like me, probably not, and on Saturday you'll schlep on over to Goodwill and end up with whatever ridiculous getup is leftover. But this year, why not plan ahead a little bit (seriously at this point it's only a couple days) and figure out what to be right now! To help, Party Time Nate donned several costumes made almost entirely out of snowboard gear you may very well already have, or at least if you have to buy, you'll be able to use again before next Halloween. So this weekend,…
Read More

The Future is Now

I am a big fan of making web videos. Not so much of watching them, but I love to make them and post them and then watch the traffic add up. But my issue with Youtube is that whole 100 mb limit. Unless your video is 30 seconds long, it's near impossible to make it look like anything other than crap when you compress it to under 100 mb. And never fail I would export my finished video to find it was 101 mb, meaning I would have to lower the quality even more to get it to load. It was a travesty really. But everything has changed now that…
Read More

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Hump Day Halloween Spectacular

Party Time Nate as "The Hoff" Halloween is this Sunday. Do you have your costume picked out yet? If you're like me, probably not, and on Saturday you'll schlep on over to Goodwill and end up with whatever ridiculous getup is leftover. But this year, why not plan ahead a little bit (seriously at this point it's only a couple days) and figure out what to be right now! To help, Party Time Nate donned several costumes made almost entirely out of snowboard gear you may very well already have, or at least if you have to buy, you'll be able to use again before next Halloween. So this weekend,…
Read More

The Future is Now

I am a big fan of making web videos. Not so much of watching them, but I love to make them and post them and then watch the traffic add up. But my issue with Youtube is that whole 100 mb limit. Unless your video is 30 seconds long, it's near impossible to make it look like anything other than crap when you compress it to under 100 mb. And never fail I would export my finished video to find it was 101 mb, meaning I would have to lower the quality even more to get it to load. It was a travesty really. But everything has changed now that…
Read More

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Hump Day Halloween Spectacular

Party Time Nate as "The Hoff" Halloween is this Sunday. Do you have your costume picked out yet? If you're like me, probably not, and on Saturday you'll schlep on over to Goodwill and end up with whatever ridiculous getup is leftover. But this year, why not plan ahead a little bit (seriously at this point it's only a couple days) and figure out what to be right now! To help, Party Time Nate donned several costumes made almost entirely out of snowboard gear you may very well already have, or at least if you have to buy, you'll be able to use again before next Halloween. So this weekend,…
Read More

The Future is Now

I am a big fan of making web videos. Not so much of watching them, but I love to make them and post them and then watch the traffic add up. But my issue with Youtube is that whole 100 mb limit. Unless your video is 30 seconds long, it's near impossible to make it look like anything other than crap when you compress it to under 100 mb. And never fail I would export my finished video to find it was 101 mb, meaning I would have to lower the quality even more to get it to load. It was a travesty really. But everything has changed now that…
Read More