A Brief History of the Core Shop
Originally Published on Yobeat | January 17, 2018 https://vimeo.com/246876273 Back in the 80s, when snowboarding was a just for a bunch of fringe weirdos, there was no core shop. There were mom and pop ski shops and when Jake Burton, Tom Sims, Chuck Barfoot and and the like approached them to sell snowboards, they were laughed out of the places. But as the “snowboard industry” evolved and became an actual thing, a new breed of shops emerged. Some were in the back corner of a ski shop. Some were attached to places that sold hot tubs and patio furniture. For the most part they were dark, dingy and smelled like a cross…
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