Why Facebook Likes (still) Don’t Matter

I recently did a little stint at a big corporation. For the sake of keeping it tight, I won't say who it was. Anyway, one of the big "initiatives" was gaining Facebook likes. Having a lot of fans, after all, greatly increases your ability to spam them with your messages. Anyway, all sorts of different methods were used, from advertising, to posting quality content, to actually responding to people. And it worked, they got lots of likes. But ever since last week's Kitchen Nightmares seemingly ruined any chance of Amy's Baking Company succeeding, the impending facebook melt down and ultimate social media faux pas has been quite entertaining. But you…
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Modern Snowboard Marketing in Three Easy Steps

Even after reading the simple list of ideas put forth in our "How To Get OUT of the Snowboard Industry" post, you may not have been able to pull the trigger, and find yourself in the position to be marketing for a medium-to-large snowboard brand this season. It’s hard, because you’re kind of lazy, you still don’t really get it, and the unnamed backer you're working for pays you barely more than a living wage under the guise of the “bad economy” and that fact that you “love snowboarding.” On top of that, your budget got cut again, so after paying for all the necessary things such as a team,…
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Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
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Why Facebook Likes (still) Don’t Matter

I recently did a little stint at a big corporation. For the sake of keeping it tight, I won't say who it was. Anyway, one of the big "initiatives" was gaining Facebook likes. Having a lot of fans, after all, greatly increases your ability to spam them with your messages. Anyway, all sorts of different methods were used, from advertising, to posting quality content, to actually responding to people. And it worked, they got lots of likes. But ever since last week's Kitchen Nightmares seemingly ruined any chance of Amy's Baking Company succeeding, the impending facebook melt down and ultimate social media faux pas has been quite entertaining. But you…
Read More

Modern Snowboard Marketing in Three Easy Steps

Even after reading the simple list of ideas put forth in our "How To Get OUT of the Snowboard Industry" post, you may not have been able to pull the trigger, and find yourself in the position to be marketing for a medium-to-large snowboard brand this season. It’s hard, because you’re kind of lazy, you still don’t really get it, and the unnamed backer you're working for pays you barely more than a living wage under the guise of the “bad economy” and that fact that you “love snowboarding.” On top of that, your budget got cut again, so after paying for all the necessary things such as a team,…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

Why Facebook Likes (still) Don’t Matter

I recently did a little stint at a big corporation. For the sake of keeping it tight, I won't say who it was. Anyway, one of the big "initiatives" was gaining Facebook likes. Having a lot of fans, after all, greatly increases your ability to spam them with your messages. Anyway, all sorts of different methods were used, from advertising, to posting quality content, to actually responding to people. And it worked, they got lots of likes. But ever since last week's Kitchen Nightmares seemingly ruined any chance of Amy's Baking Company succeeding, the impending facebook melt down and ultimate social media faux pas has been quite entertaining. But you…
Read More

Modern Snowboard Marketing in Three Easy Steps

Even after reading the simple list of ideas put forth in our "How To Get OUT of the Snowboard Industry" post, you may not have been able to pull the trigger, and find yourself in the position to be marketing for a medium-to-large snowboard brand this season. It’s hard, because you’re kind of lazy, you still don’t really get it, and the unnamed backer you're working for pays you barely more than a living wage under the guise of the “bad economy” and that fact that you “love snowboarding.” On top of that, your budget got cut again, so after paying for all the necessary things such as a team,…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More