Butters and his 700,000 Views

Snowboarding, like many things, is in an interesting predicament right now. It seems marketing folk and the general public have become so enamored with view counts, that not much else matters. If it goes viral on the Interwebs, it must be good, right!? If you’re looking for proof, meet Ryan Knapton, or Butters as we like to call him. Mr. Knapton has amassed nearly 700,000 views on this one YouTube video of his ultimate flatland stunting. Granted, he uploaded said video in 2011 and has probably just been changing the year annually, but whatever! 690k views!

But Butters and his sweet flat ground stunts aren’t actually the story here. No, this video was brought to our attention by Dale Rehberg at Flow Snowboarding. You may remember Dale from his snowboard career or maybe you have no idea, but the important part is, he’s the guy who can make Butters’ sponsorship dreams come true. Anyway, Butters recently sent Dale a letter asking him for some boards, to test. Then, assuming that the boards are up this his high standards for ultimate buttering, he would consider a sponsorship opportunity from Flow.

Now, Dale isn’t the sort of marketing guy that’s enamored by gimmicks, so he wanted us to put this one to you, the wise Yobeat readership to decade what to do.

[polldaddy poll=8358120]

  1. Summit OG

    Knapton is a summit county original, he was doing switch backside 900’s in the Breck pipe in the early 2000’s. You guys can goof all you want, but he has been keeping it real longer than most of you little booger eaters have been alive.

  2. The Dude

    That was actually pretty sick. I wouldn’t need to a park if I could be that awesome buttering the world.

  3. wrong

    Only in Summit county……

  4. bruce

    How about we get some new Dale footage instead?

  5. Every Ski Bowl Kid

    We are better cause we can do this on boxes and on the way to boxes and on the tow rope

  6. basshole

    how the fuck does this have 700k views, why the fuck are his jackets so small, and how the fuck did he convince someone to ride DOWN the lift while filming him butter? ughhh. and the worst part is he can bs air higher out of a halfpipe than me. THERE IS NO GOD

  7. SKIMAN

    right on brothahhh.

  8. mmmmmmm

    Hey Ryan Knapton, nice of you to join the conversation.

  9. Headache

    Damn the filming is so bad.

    Clean tricks tho.

  10. @ Summit OG

    Did anyone ask what Butters was doing in the early 2000’s? Nope, because no one gives a shit. All we know is that this guy makes thousands of ridiculous buttering videos that nobody who actually snowboards cares about. I would hardly call that “keeping it real”.

  11. bert

    but really though, you gotta have them followers to get put on these days.

  12. Jake

    say what you will about it’s lameness but the guy has edge control. Custom-X too?

  13. upstatemike.

    The fact that this has 700,000 views just validates that 95% of people who snowboard are total fuckin nerds. But, they pay the bills for everyone else, so keep killin it nerds!

    They are also the reason that wide-leg cargo snowboard pants outsell any of the “cool” shit 25 to 1.

  14. Dos Cadenas

    Of course the sponsors are fucking Monster, Breck, and a headphone company. I appreciate the dude’s board control, and a few of these look kind of cool, but putting out a straight up butter vid is pretty kooky.

  15. Flow drops Scotty lago and then considers giving product to a guy they found on YouTube? Just trying to make sure there’s someone getting paid a lot of money to make these hard hitting decisions.

  16. TROOF

    THIS GUY IS THE TROOF

  17. perry

    That looked like fun.

  18. #Marketing

    Crowd sourcing, so hot right now. Always just assumed Flow’s marketing was based on people looking for waterfalls or tampons accidentally going to their website?

  19. basshole

    i feel like the guy from flow sent this over to make fun of this dude

  20. skwisgaar

    he wears woman tampoons

  21. Yo yo yo

    His puffy jackets made it hard to watch

  22. Yo yo yo

    If you wear a puffy jacket there has got to be fur on the hood, Sean John hat and throw a gold rope chain around your neck

  23. Jabron Lames

    he looks so toasty

  24. Slerm

    Always a voice of reason. This is retarded, but so was hot dogs and handrails. Snowboarding is in a dark place right now

  25. Hood Rat

    That’s some USDA, grade A Butter right there! Screw the haters! Butter those biscuits!

  26. aww shiiiiit

    *crickets*

  27. llort

    This shit was next level. All his maneuvers were done at high speed which ups the risk. He also shows that he has these tricks on lock by showing the same stunt over and over. In almost every snowboard movie they shows riders only doing the trick once. None of you haters could pull off this shit. This man is a god and i am sure at the summit country pootang wants his dick along with SAGA. *sidenote saga is the illest out #nobullshit

  28. billy madison

    mr. knapton what you just did was one of the most insanely and idiotic things ive ever seen. at no point in your video were you even close to being good at snowboarding everyone on this website is now dumber for having watching this video. and may god have mercy on your soul.

  29. llort

    Also this guy and K.C Kyle should be the future of snowboarding fuck being a little bitch and copping out to do only park… everyone should start riding that step and deep, groomer or powder. #KCkylefuckedyourdad

  30. llort

    #KCkyleistheman

  31. llort

    #ithinkkckyleiscoolandilovehisstyle

  32. llort

    kckyle can we hangout sometime

  33. llort

    why isnt kc kyle also getting a sponsor ship deal from flow?

  34. Estes

    That dude has been buttering for decades………

  35. Chance Blair

    Dale helped my sponsorship dreams come true with Silence back in the early 2000’s, and I am thankful for that opportunity every day. Dale is a rad Team Manager to ride for. I was pretty much a nobody on the team but he always took the time to talk with me about the boards and my riding. This dude should be stoked.

  36. moist long johns

    so much butter and i only saw one roll at the end. who the hell eats like this?

  37. unclelucifer

    I really hated this

  38. burt

    still better than the oakley teaser

  39. jp walker

    wait. I was sponsored for buttering?

  40. chris bradshaw

    he should ride for technine, we love butters and crazy shit. right lucas?

  41. Lucas magoon

    Yeah man. tattoos and shit.
    peace, weed, smoke

  42. chicken lover

    yeah its funny…. the guy is like 40 and out of touch with you cool kids. im sure he probably killed it back in 2000 but has a torn ACL so he cant jib slide the rails anymore or huck any twirlybird 900’s

  43. chicken lover

    oh yeah you yobeat you should start putting out hateline the same day skateline comes out so i know when to check

  44. 6SAIL6HATAN6

    maybe if he chose a different song I would have said yes.

  45. Franks Chille Dogs

    surprised he hasn’t signed with burton yet

  46. Carlos Danger

    This video has more views than the combination of everything ever posted on yobeat

  47. Jwhite

    The only people I wanna see in a video like this are Mike Rav and Dylan Gamache

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