Butters and his 700,000 Views
Snowboarding, like many things, is in an interesting predicament right now. It seems marketing folk and the general public have become so enamored with view counts, that not much else matters. If it goes viral on the Interwebs, it must be good, right!? If you’re looking for proof, meet Ryan Knapton, or Butters as we like to call him. Mr. Knapton has amassed nearly 700,000 views on this one YouTube video of his ultimate flatland stunting. Granted, he uploaded said video in 2011 and has probably just been changing the year annually, but whatever! 690k views!
But Butters and his sweet flat ground stunts aren’t actually the story here. No, this video was brought to our attention by Dale Rehberg at Flow Snowboarding. You may remember Dale from his snowboard career or maybe you have no idea, but the important part is, he’s the guy who can make Butters’ sponsorship dreams come true. Anyway, Butters recently sent Dale a letter asking him for some boards, to test. Then, assuming that the boards are up this his high standards for ultimate buttering, he would consider a sponsorship opportunity from Flow.
Now, Dale isn’t the sort of marketing guy that’s enamored by gimmicks, so he wanted us to put this one to you, the wise Yobeat readership to decade what to do.
[polldaddy poll=8358120]
don’t try to play it off…i know you’re practicing for your level 6 right now.
Takes one to know one. You seem to be pretty clear on what a level 5 and level 6 are.
Sure, you seem like a cool guy
How do you not know what PSIA is
How did I know this was gonna be a Colorado kid? Fuck me, as if there isn’t enough fuel for the ‘hate my state’ fire already. And how fitting is it he’s riding Breck. Good find Brooke! I bet he got a sweet Smith sticker at Snowboard on the Block for his 4Runner.
He’s actually using his snowboard in exactly the manner it was designed for, so there’s nothing “retarded” about that. The fact that you find fault with it says more about your own deficiencies than it does about him.
Yeah! I bet you spend every single second on snow doing “lame shit”, right?!
DAMN SO MUCH BUTTER HE COULD BUTTER UP MY DICK WITH THOSE MANEUVERS
Flow should send him a letter explaining that after considering his proposal that they have decided to sponsor Dan Winslow and his 400 sales.
So many comments, so many cool kids…
https://www.facebook.com/143789952343268/photos/a.149361758452754.35903.143789952343268/724095630979361/?type=1&theater
I really did laugh reading the whole comment feed! The most amusing thing about all of this is that anyone would want a Flow sponsorship! Then again, Flow has never been cool, so maybe they’re keeping it more real than anyone, and I’m a stupid cool kid for hating.
This guy just made me never want to press my snowboard again.
This sequence is dreamy… or maybe it’s the music. Either way – I think I need coffee.
Cold brew anyone?
well it was tricky, but i finally did manage to masturbate to that..
Man that video would have been so much better if he was wearing ironic bibs and a sunhat. And also instead of being in Colorado (which I hate on because Yobeat does) if only it was at some shitty towrope in the midwest that all the locals cant wait to leave so they can ride a real mountain (like they have in Colorado, which I hate ).
http://www.worldsnowboardtour.com/riders/ryan-knapton/