Brooke Geery

High Fives with Todd Richards: The East Coast

Lucky Todd is off to Mt. Snow this weekend for some good old fashioned East Coast shredding. Though he now resides in sunny So Cal, Todd is originally from Massachusetts, making ice, tight trees and joeys especially close to his heart. We figured it was time to get the real dirt on the east coast. 1. As a Masshole, do you think there is any benefit for a snowboarder to growing up on the east coast? Well, seeing as how it hurts way more to fall in New England, it adds incentive to land everything. You learn how to use edges at an early age out of necessity, and your…
Read More

Guerrilla Marketing 101

To: Sears Holding Corp 3333 Beverly Road Hoffman Estates, IL 60179 From: YoBeat, LLC The Internet, Portland, OR 97214 February 4, 2010 To Whom It May Concern: Despite what you may have seen recently on 60 Minutes, Good Morning America, or Olympic ad spots, snowboarding is moving away from the mountains and into new frontiers. Not everyone has a private pipe, or even a shared private pipe, for practicing snowboard stunts. Many people are forced to do their tricks in their own backyards. And thanks to global warming, the streets are often devoid of the needed strips of dirty snow for practicing handrail maneuvers. This fact should be of interest…
Read More

OMG More SIA Denver Pics!

[imagebrowser id=52] The inaugural off-snow portion of SIA Denver is done. Here are the rest of the pictures we took if you haven't gotten enough yet. Products from Airblaster, Yes, MNMNT, Smokin Snowboards, Bonfire, Grenade, Drop and more and a bunch of goofy pictures of goofy people.
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Exclusive! YoBeat’s Official Scotty Lago Olympic Interview

We've got Olympic fever and it's mostly cause Scotty Lago made the team. Not only is he a good ol' New England boy, but he's down for a good time, even while trying to make Team USA. If anyone can show the world what snowboarding is really about (hint: not double corks) it's Scotty. As the only Frend on the Olympic team, do you think not being on a Burton board had anything to do with you making it? Naw, hahaha, but being the only one from the crew gives me more motivation to go and shred it So given Kevin and Danny's untimely injuries, did that help motivate you…
Read More

Exclusive! YoBeat’s Official Louie Vito Olympic Interview

For all this talk about how little we care about the Olympics and what not, we've really been paying pretty close attention to it. When the team was officially announced on Monday we realized that maybe we are even a little bit psyched to see how big of a junk show Vancouver 2010 really ends up being (or not.) It also doesn't hurt that a decent portion of team USA are not just lame pipe jocks, but snowboarders we actually kind of like. And since we could, we figured some quick, EXCLUSIVE interviews were in order (but only with the people we care about.) First up, Louie Vito. Which experience…
Read More

States #24-26: Iowa, Nebraska and Colorado

Circa 2000 My first cross country road trip, right after my Freshman year of college at PSC in the year 2000, took me to a ton of new states, so many in fact, I am breaking them into two posts. I've also been back to each of these states many times and they are big, and unavoidable (also CO has good snowboarding.) 24. Iowa Dexter, IA. Circa 2006 I spent a night in Ames, a college town USA, a college town that could have been anywhere, but just happened to be in the middle of Iowa. On the same trip I skated the Council Bluffs skatepark where I found it…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

State #27: Montana

Circa 2001 In scenery alone, Montana is my favorite state. They aren’t kidding about that whole “big sky” thing. I took one snowboard road trip here in college, and have since made it a regular stop on my cross-country trips, staying in Missoula courtesy of the Graham brothers on multiple occasions. [gallery=27]
Read More