Brooke Geery

My Top Three Grammar Pet Peeves

Apologies for another boring and nerdy post, but I have three things I want to make very clear. 1. Premiere vs. Premier. An event where they show or do something for the first time is not a "premier." Premier actually refers to the rank of something, so while the best video showing ever could be the premier premiere, and average one is just a premiere. Get it straight if you're going to be writing about snowboarding in particular during the Fall, ok? 2. They vs. It. Most companies have lots of people working for them. So yes, it can be tempting to call one company in particular "they." However, there…
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Soggy Seattle’s Downtown Throwdown

This may come as a shock, but on October 9, 2010 the Downtown Throwdown in Seattle, WA, got rained on. Not only did it rain, but over the five or so hours of action in Occidental Park, it went from a light northwest-style drizzle, to pounding east coast-style down pour and back again, a couple times. Competitors stripped off their soaked sweatshirts when they got too heavy, and the crowd huddled in plastic bags, but seeing at it was pretty much an a fall day in Washington, no one really let a little inclement weather get in the way of a good time. Personally, I came prepared with stylish rain…
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QR Codes Won’t Save Magazines Either

The latest in a string of useless uses for technology that the magazine industry is desperately embracing are QR Codes. What, you don't know what QR Codes are or what to do with them? You're not alone, which is probably why Transworld Biz rolled out a story today about how this little black and white eyesore will revolutionize brand marketing and interact with "that brand at a whole other level." Now I am not attacking Transworld in particular or print in general in this little rant, so I want to make that clear right now. In fact, the more time goes by and things progress, the more I have realized…
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Cheers to Respect Your Elders in PDX

[imagebrowser id=96] I have a confession to make: the showing of Respect Your Elders and Cheers in Portland was the first movie premiere I've made it to this year. And it's currently October. This pathetic fact was made possible because I spent most of September in random places (such as Orlando and Ohio), and also that I am anti social and go to bed early. The latter may also be why I showed up at the Clinton St Theater promptly at 7 PM for the first, all-ages showing. Ok, another semi embarrassing confession: despite my position as allegedly all-knowing member of the snowboard media, I had no idea there was…
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How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
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YoBeat’s Get Ready Guide Part 5: The Basics

Wikihow is filled with amazing photos such as this one. Moment totally captured! Chances are if you’re reading this site it’s because you already snowboard, but maybe, just maybe, you’re thinking about taking it up this year. We’re equal-opportunity shit talkers, so don’t worry, we’ve got you covered right here. However, it’s been a long time since anyone here at YoBeat fell into the “beginner” category, so rather than come up with our own tips, we turned to the ultimate source of snowboard know-how, Wikihow, for some very important pointers. 1. Dress Appropriately This is the first point in the How to Snowboard entry, so it must be a big…
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Hump Day Uncensored: Danny Kass Interviews Brooke Geery

Since he puts the DK in DK Zoom, it seemed appropriate we interview Danny Kass right about now. But let me tell you, it wasn't easy. After two weeks of phone calls, ichats, emails and @ replies, I finally tracked down Danny in Orlando, FL. Even then he didn't want to sit down for an interview. Instead, he turned the tables interviewed me about such hot button topics as YoBeat and taking dude's virginity. Eventually we got some dirt on him, and some solid life advice from an old dude that worked at the trade show. Don't worry, if you don't care what I or Danny have to say, there…
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