{"id":75479,"date":"2015-04-15T11:16:34","date_gmt":"2015-04-15T19:16:34","guid":{"rendered":"http:\/\/www.yobeat.com\/?p=75472"},"modified":"2020-11-19T15:50:02","modified_gmt":"2020-11-19T20:50:02","slug":"hump-day-learns-the-secret-to-success-with-max-jenke","status":"publish","type":"post","link":"https:\/\/brookegeery.com\/?p=75479","title":{"rendered":"Hump Day Learns the Secret to Success with Max Jenke"},"content":{"rendered":"\t<h1>Archives<\/h1>\t\t<p><a href=\"https:\/\/yobeat.com\/wp-content\/uploads\/2015\/04\/IMG_9361.jpg\"><img loading=\"lazy\" src=\"https:\/\/yobeat.com\/wp-content\/uploads\/2015\/04\/IMG_9361-640x426.jpg\" alt=\"IMG_9361\" width=\"640\" height=\"426\" class=\"aligncenter size-large wp-image-75485\" \/><\/a><br \/>\n<em>Max and the men who make Endeavor tick.\u00a0<\/em><\/p>\n<p>For most people, snowboarding is a hobby at best, but for some, it&#8217;s life. Endeavor co-founder and Wildcat for life Max Jenke is one of the people who&#8217;s been able to successfully turn a pro snowboard career into a job that doesn&#8217;t require death-defying stunts, and still keeps him involved in all things snowboarding. In a world where times are tough, it&#8217;s easy to be negative, but Max will have nothing of it, so I decided\u00a0to catch up with him\u00a0about growing up, moving forward and making your dreams come true.<\/p>\n<p><strong>Brooke: First off, I assume many of the Yobeat readers may have no idea who you are. So, you wanna give me a little synopsis of what your background is? <\/strong><\/p>\n<p>Max: Well, I guess you could say that I was a pro snowboarder and I came up as the youngest in the Wildcats crew. I came up under Rob Dow and because he rode for Option Snowboards and I kinda just ended up tagging along with them on lots of trips. It was kinda weird, especially for my parents, me hanging out with someone that much older. I guess he was like 19 when I first met him and that would have put me at like 12. A 19 year old hanging out with a 12 year old is just fuckin&#8217; random.<\/p>\n<p><strong>Brooke: That\u2019s snowboarding. I feel like that stuff happens. It\u2019s ageless.<\/strong><\/p>\n<p>Max: It is, you&#8217;re right. Because I came up under Rob I got to snowboard with people like Devun (Walsh) and the Wildcats crew &#8211; which was at one point something, something pretty cool, at least in Canada and in Canadian snowboarding.<\/p>\n<p><strong>Brooke: Yeah it was a big deal in snowboarding. Can you explain what the Wildcats were about?<\/strong><\/p>\n<p>Max: Yeah. We all came up with the name on a trip to New Zealand, when it was basically just a crew of friends that traveled together. We did this crazy big trip and there were nine of us, and it kind of just sparked this thing that it was really fun to travel together and film and kind of just create snowboarding the way we thought it should be. I mean Devun was filming with Mack Dawg and the Forum thing was happening and that was all super cool and really progressive, but also really serious, so I think it was kind of like a way for everyone just to, you know, do something super fun and really relaxed. It was kind of just at a time when everyone was just into partying and filming and just being a bunch of boys.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/21469842\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Brooke: So are you a grown up now?<\/strong><\/p>\n<p>Max: I think that maybe on paper I should be, but certainly this last SIA shows that I wasn\u2019t. Even before the trade show fuckin started I got sent to the drunk tank!<\/p>\n<p><strong>Brooke: Yeah, I heard you got arrested, and I heard that a lot of people congratulated you, so that had to feel good.<\/strong><\/p>\n<p>Max: How random is that, huh? JF (Pelchat) high-fiving me, just like, still got it! I think it was more embarrassing. When I woke up in detox I was like, I\u2019m not responsible enough to have two children. What am I doing in my life?<\/p>\n<p><strong>Brooke: Well, and you run a successful business and you have 2 kids so that&#8217;s something \u2013 How old are you now?<\/strong><\/p>\n<p>Max: 35 \u2013 36, 36. I don\u2019t even know how old I am.<\/p>\n<p><strong>Brooke: Do you ever feel like you\u2019re getting too old in snowboarding, like going out and partying, is it overwhelming sometimes?<\/strong><\/p>\n<p>Max: I don\u2019t feel like I\u2019m old, I think that\u2019s the problem. I think maybe the young kids, maybe the Yobeat readers, are like who the fuck is this old guy?<\/p>\n<p><strong>Brooke: Right.<\/strong><\/p>\n<p>Max: But, it certainly doesn\u2019t slow down my crew because, like, that night for example, I didn\u2019t have any support because everyone else was drunker than I was. Rob Dow &#8211; who again I\u2019ve known since I was 12 and is Endeavor brand manager, so I see him every day &#8211; is 42. Whenever we\u2019re all together, it doesn\u2019t feel like we\u2019re old, we\u2019re still acting really stupid. A lot of the time we\u2019ll get into trouble. It certainly hasn\u2019t slowed down JF. I think JF got kicked out of the Hyatt for taking off all of his clothes and jumping on the bar, and I think he\u2019s like 43.<\/p>\n<p><strong>Brooke: Well in the real world, 40 isn\u2019t really that old.<\/strong><\/p>\n<p>Max: No, I guess not.<\/p>\n<p><strong>Brooke: But in snowboarding it can feel like,\u201cMan I\u2019m ancient\u201d because the whole sport is so young it feels like. Right now it&#8217;s like the fourth generation of kids coming up &#8211; cause you&#8217;ve got the pioneers who are 50+, and then you have all the dudes who are in their late 30&#8217;s and 40&#8217;s now that were the pros in the 90s, and then you\u2019ve got the top pros now who are 30ish, and then \u201cthe kids\u201d are like 18. And then I guess there\u2019s a 5th generation of like the people our age\u2019s kids who are now are starting to snowboard.<\/strong><\/p>\n<p>Max: Yeah, all the groms.<\/p>\n<p><strong>Brooke: But I feel like it&#8217;s creating some generation gaps, between the people who are running\/marketing the companies and then the younger kids who really into it and are trying to be pro snowboarders. It&#8217;s a different world now.<\/strong><\/p>\n<p>Max: Yeah I could see that. When I go to tradeshows, I hang out with all the people in marketing roles and even in higher roles. Like Sean Tedore is the head of Ride. It&#8217;s is super rad to see that, it\u2019s all kind of staying in the industry and it&#8217;s real riders running companies, which is rad.<\/p>\n<p><strong>Brooke: Definitely.<\/strong><\/p>\n<p>Max: But I mean, we\u2019re hanging out with the Devun&#8217;s, and you know the new \u201ckids\u201d for us, or for me at least, are riders like Cam Pierce and Rusty Ockenden. I guess I\u2019m interacting with them because they&#8217;re our pros, or on Airhole\u2019s side you have like Pat Moore and Gigi&#8217;s. But the the new kids coming up that are 18 just aren\u2019t really on our radar. That\u2019s where I can see the generation gap coming and that\u2019s what\u2019s interesting about what you guys are doing with everyone\u2019s edits. It\u2019s kind of highlighting who\u2019s coming up. I guess it\u2019s just hard to break into it, there\u2019s so many amazing riders, and it\u2019s difficult to be a blip on the radar.<\/p>\n<p><strong>Brooke: Yeah, to survive for longer than 2 seasons before you&#8217;re like \u201coh, no one\u2019s gonna pay me to do this, and I\u2019m getting hurt.\u201d<\/strong><\/p>\n<p>Max: Yeah it\u2019s hard. I think it\u2019s hard to get a paying job in snowboarding now.<\/p>\n<p><strong>Brooke: Especially as a pro.<\/strong><\/p>\n<p>Max: It\u2019s very hard. It\u2019s few and far between and the riders that have been making careers out of it don\u2019t wanna lose their jobs. I mean it\u2019s definitely tough to see people trying to transition out. Jeremy Jones is one that comes to mind because he was in the Blueprint episodes and stuff and he\u2019s still doing it and you know still trying to keep his career going. You have those guys and then you have the new young kids, the 18 year olds, trying to break in. Riding snowboards is a tough career move for sure. Especially on the media side. Like on the contest side, it\u2019s probably a little bit more quantitative, if you win a contest you just win a contest, you\u2019re the best on that day, right? But for the film kids that it\u2019s definitely gnarly.<\/p>\n<p><strong>Brooke: You&#8217;re someone who managed to take your actual snowboard riding and your snowboard career and transition it into a professional role. How did you do that? Do you have advice for people trying now?<\/strong><\/p>\n<p>Max: I think it\u2019s always good to have options, and to be realistic with what your plan is going to be. If you&#8217;re gonna just put everything into being a pro snowboarder, that\u2019s amazing, but you also just need to keep a gig on the side, whether it&#8217;s summer jobs or whatever. If it happens to be in snowboarding that\u2019s amazing too. We have some riders that we hook up that have almost like the dream life where they have like a separate gig, whether it&#8217;s involved in snowboarding or not, and they ride like professional snowboarders. They just choose to spend their own money snowboarding. As for transitioning into the industry\u2026 I don\u2019t know how you\u2019re supposed to do it.<\/p>\n<p><strong>Brooke: It\u2019s a hard question.<\/strong><\/p>\n<p>Max: I did it out of necessity because I lost my board sponsor. There was no one I really wanted to ride for and probably no one was gonna pay me what I needed to get paid, so I thought, maybe I could sell some snowboards and pay myself. So that\u2019s kinda how it started, and I felt like I wanted to take it more seriously because I had accomplished a lot of stuff in snowboarding that I wanted to do, and I wanted to take on a new challenge.<\/p>\n<p><a href=\"https:\/\/yobeat.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2014-04-03-at-11.59.38-AM.png\"><img loading=\"lazy\" src=\"https:\/\/yobeat.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2014-04-03-at-11.59.38-AM-640x400.png\" alt=\"Screen Shot 2014-04-03 at 11.59.38 AM\" width=\"640\" height=\"400\" class=\"aligncenter size-large wp-image-75487\" \/><\/a><\/p>\n<p><em>Success!<\/em><\/p>\n<p><strong>Brooke: How have you seen things change and evolve over the years? Do you think that it\u2019s headed in a good direction?<\/strong><\/p>\n<p>Max: I think the sport is just going though its normal kind of sport thing. I mean the progression of snowboarding is amazing. And like the shit that dudes like John Jackson are doing, and the quality of the projects that are coming out are unbelievable. I think that it&#8217;s been rad that there\u2019s been so much content coming out talking about where snowboarding has come from, and educating people on who the founders were and highlighting dudes that are still killing it, and were really the ones that started taking snowboarding to the next level. I think that\u2019s super rad and I think that people like Pat Moore are highlighting people like that is awesome. Giving respect where respect is due. I think that as long as there are people like that in snowboarding, it\u2019s gonna head in a good direction.\u00a0There\u2019s gonna be some stuff that\u2019s shitty and having no snow sometimes really sucks. It just puts a damper on the industry and people actually going up and snowboarding. And competitions, it\u2019s not my deal, but I think there are people that are leading the charge and doing it in the right way, like Staale Sandbech. Bringing a fun element to it vs. just a jock kind of thing. So I think if there\u2019s characters in snowboarding, it\u2019s gonna continue to evolve in the right direction. What\u2019s your take on the evolution of snowboarding?<\/p>\n<p><strong>Brooke: I actually think snowboarding is in an amazing place, aside from lack of snow. I think the Internet has given opportunity to anyone who wants to try a do it a place to do it, and the cream will rise to the top. It\u2019s always gonna be who you know and that stuff, but\u2026<\/strong><\/p>\n<p>Max: Yeah but there are kids that are doing really cool stuff. I agree with you. Like the Yawgoons \u2013 I\u2019ve watched every single one of their edits because I think it&#8217;s amazing and totally accessible to everyone to come up with the really cool and creative things their doing, and I think that\u2019s amazing.<\/p>\n<p><strong>Brooke: Totally. That\u2019s what I\u2019m saying. I think whatever you\u2019re into right now, there\u2019s a little bit of it. If\u00a0you\u2019re like I just want to go out and split-board in the backcountry and not see another person, there\u2019s a whole support system for that now. Or you just wanna hit rails? There\u2019s a whole support system for that. I think that it&#8217;s cool to see how it&#8217;s diversified a lot. It used to be, \u201cyou\u2019re a snowboarder you wear baggy pants and have piercings and ride the park\u201d and now there&#8217;s less of a stereotype. Anybody can be a snowboarder, which is cool.<\/strong><\/p>\n<p>Max: Yeah.<\/p>\n<p><strong>Brooke: But it\u2019s also confusing, for the media or the brands that are trying to market to \u201csnowboarders,\u201d because it\u2019s really like niches within a niche, you know?<\/strong><\/p>\n<p>Max: Yeah. I guess it just depends on what the brands want to do. Like, with Endeavor we just end up doing what represents us, because really that\u2019s the only thing we can do. I&#8217;m not gonna go out and pretend that I hit rails and wear tight pants. That\u2019s not the type of riding I do. So I mean it\u2019s possibly more difficult for the brands that want to hit all their markets or all the little different niches and stuff like that. I guess what we\u2019re trying to do is just show snowboarding in our eyes.<\/p>\n<p><strong>Brooke: How are things Endeavor going? You guys brought on Colour Wear and you\u2019re distributing that, right? And you&#8217;ve got Airhole as well?<\/strong><\/p>\n<p>Max: Yes, so the three brands that we have are Endeavor, Airhole, and Colour Wear. We own Endeavor and Airhole, and then Colour Wear we do for North America. It&#8217;s kind of like a strategic alliance that we have with them and a couple of other markets like Japan, Australia and New Zealand. When Special Blend and Four Square got pulled and we had some reps that were doing those brands and we just thought that we should fill the Special Blend void with Colour Wear, and it\u2019s been going well. And then Endeavor we\u2019ve had since 2002 and it\u2019s kind of like our little baby. Our little rose bush that we keep watering and it just keeps blossoming every year when we release a collection. Hardgoods are tough so we just kinda keep doing our thing and we\u2019re not really pressured to sell tens of thousands of snowboards. It\u2019s been like a happy thing and we\u2019re still coming up with cool little innovations. We did our seamless sidewalls last year and then this year we launched the channel through Burton, which is really cool. Just kinda doing our thing. And then Airhole is awesome, Chris Brown and Kale\u00a0initially came up with the idea and brought it to us, and we developed it and now it\u2019s this big international brand that you can find from Whistler to Wanaka in New Zealand to Saint Antoine in Europe. It&#8217;s just amazing.<\/p>\n<p><strong>Brooke: Yeah that\u2019s awesome. And it enables you to smoke cigarettes without pulling down your facemask.<\/strong><\/p>\n<p>Max: We don\u2019t endorse that, but it\u2019s possible. You could also drink through it, and most importantly you can breathe through it without risk of suffocating on your mask. The funniest thing with Airhole is that it\u2019s actually so functional because of the Airhole. Amazing! So this year our big focus is on increasing technical fabrics and putting a lot more innovation into it instead of just the funny novelty masks with the shark face and stuff like that. And we have an amazing team and it enables us to work with some of the best riders in the world like John and Eric Jackson, we just signed Gigi, Pat Moore, you know all these kind of guys. It&#8217;s just wicked.<\/p>\n<p><a href=\"https:\/\/yobeat.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2014-04-03-at-12.05.51-PM.png\"><img loading=\"lazy\" src=\"https:\/\/yobeat.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2014-04-03-at-12.05.51-PM-640x377.png\" alt=\"Screen Shot 2014-04-03 at 12.05.51 PM\" width=\"640\" height=\"377\" class=\"aligncenter size-large wp-image-75484\" \/><\/a><br \/>\n<em>Still got it.\u00a0<\/em><\/p>\n<p><strong>Brooke: So what\u2019s the secret to success?<\/strong><\/p>\n<p>Max: Luck.<\/p>\n<p><strong>Brooke: It&#8217;s all luck? No timing or hard work?<\/strong><\/p>\n<p>Max: You have to always endeavor, you have to always try. Yeah. I guess just perseverance and patience. I think honestly the most important thing is to surround yourself with good people that are definitely better than you at their jobs. That\u2019s the secret.<\/p>\n<p><strong>Brooke: I think that Canadians will take over snowboarding entirely one day, mostly because you guys have more snow than we do, but it&#8217;s also just different there.<\/strong><\/p>\n<p>Max: I think Canadian snowboarding is special, and we\u2019ve always kind of said that. It\u2019s kind of hard to explain what it is. Maybe since you\u2019re American you would be better at explaining it. I don\u2019t know, I think that\u2019s kind of why the Wildcats was a really fun crew and why Little Bastards was such a fun movie to make and stuff like that. And there\u2019s definitely some talented snowboarders up here.<\/p>\n<p><strong>Brooke: I have some theories. One theory is that in Canada, it\u2019s more part of the culture. Everyone just does winter sports cause it\u2019s always winter there. Whereas in America, because the country is so much broader and vaster and there\u2019s a lot of places where it doesn\u2019t snow at all, it\u2019s not as normal, you know it&#8217;s just another little thing. In Canada, Mark McMorris can be\u00a0a huge national celebrity, because everyone is involved in some way.<\/strong><\/p>\n<p>Max: Yeah.<\/p>\n<p><strong>Brooke: I think it puts snowboarding up on a higher level in terms of esteem or prestige or whatever it is that people are after, and it just kind of makes what you&#8217;re doing feel more important.<\/strong><\/p>\n<p>Max: There is something about it, like we get excited when Rusty and his crew drop an edit cause it just has this kind of Canadian flavor that I haven\u2019t seen since the Wildcat days. I don\u2019t know what it is. In Europe, they\u2019ve had some pretty amazing stuff going on too, like the boys that do the RK1 stuff. Europe is also engrained in winter sports as well, but maybe they just don\u2019t have that Canadian carefree vibe or something, I don\u2019t know. It\u2019s kind of like in Twin Peaks, where they cross the border into the Canadian land and it\u2019s all crazy and seedy. Canada \u2013 the final frontier.<\/p>\n<p><strong>Brooke: Everybody in Canada is so nice. I think it could maybe the universal health care, too.<\/strong><\/p>\n<p>Max: It could be. I thought you had Obama care now. I thought that sorted it out.<\/p>\n<p><strong>Brooke: Oh that\u2019s not universal health care. You want me to explain Obama care? People are so mad about it. Before Obama care if you had a preexisting condition, like you got cancer or you have heart disease or anything, you just couldn\u2019t get insurance unless you had it through work. So people are forced to stay at jobs because they had\u00a0cancer, and if they quit their job they lose their insurance and can\u2019t get insurance. And then it\u2019s so expensive to get treatment, and people go bankrupt all the time. But now with Obama care, by mandating that everyone has to pay for insurance, the insurance companies can\u2019t say, \u201cno we won\u2019t insure you because you\u2019re too risky,\u201d which is great. And then the government subsidizes people who can\u2019t afford it, so that gives people more people coverage. I just got on Obama care, I\u2019ve yet to go to the doctor, so we\u2019ll see how it goes. I\u2019m paying a little bit more but I have way better coverage.<\/strong><\/p>\n<p>Max: Yeah? Well that\u2019s good. We still pay for health care up here, it just doesn\u2019t cost very much.<\/p>\n<p><strong>Brooke: Well, that makes you a little carefree.<\/strong><\/p>\n<p>Max: Yeah. Yup. It is carefree. Living is easy up here.<\/p>\n<p><a href=\"https:\/\/yobeat.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2014-04-02-at-4.48.35-PM.png\"><img loading=\"lazy\" src=\"https:\/\/yobeat.com\/wp-content\/uploads\/2015\/04\/Screen-Shot-2014-04-02-at-4.48.35-PM-640x468.png\" alt=\"Screen Shot 2014-04-02 at 4.48.35 PM\" width=\"640\" height=\"468\" class=\"aligncenter size-large wp-image-75488\" \/><\/a><\/p>\n<p><strong>Brooke: Any other wisdom do you have to impart on the youth of tomorrow?<\/strong><\/p>\n<p>Max: The youth of tomorrow. Don\u2019t give up on your dreams, dreams are still cool. You wanna be a pro snowboarder, then you can do it. There&#8217;s so many success stories, it\u2019s just that you have to really live your dream and put everything into it, right?<\/p>\n<p><strong>Brooke: Yeah I think so. Pretty straight forward, don\u2019t give up. I feel like in your case, you\u2019re a hustler. You\u2019re gonna go and make stuff happen you know, and that\u2019s what it takes to be successful in anything, not just snowboarding.<\/strong><\/p>\n<p>Max: I think you\u2019re right, yes.<\/p>\n<p><strong>Brooke: You just have to work harder than the next guy, want it a little more. You have to have the natural talent you have to have all these things, there\u2019s just a lot more to it now. When I started snowboarding being a pro snowboarder seemed more attainable, because there weren&#8217;t that many people that did it. But now there are so many people and it\u2019s gotten to this insane level that maybe kids don\u2019t necessarily see being pro as a potential option anymore? People just want that man am status.<\/strong><\/p>\n<p>Max: Well, there\u2019s little kids that I see when I go snowboarding with Maddox, my son \u2013 he\u2019s like just starting to get into snowboard club. There\u2019s a crew in Whistler called Grom Nation, and those kids are going for it, and it\u2019s really rad to see. They&#8217;re going to the Baker Banked slalom and winning races and doing competitions and getting into it and going for it and getting hooked up and stuff like that. If you\u2019re around the right people, there is a lot of encouragement and pushing to be the next Mark McMorris coming out of Canada. It\u2019s very possible, you just gotta surround yourself with the people that are gonna encourage and help you get to that next level.<\/p>\n<p><strong>Brooke: See now that is very encouraging. I feel like maybe I could be a pro snowboarder\u2026<\/strong><\/p>\n<p>Max: You should be a pro snowboarder!<\/p>\n<p><strong>Brooke: No.<\/strong><\/p>\n<p>Max: Everyone can be a pro snowboarder, but\u00a0you know what the new cool thing is? Legend Ambassador status. That means you get to go to Baldface four times a year and just go snowboarding.\u00a0That\u2019s the real pro status. Fuck the pro snowboarder status. Legend status. Where you don\u2019t even have to do anything. You just get to shred pow.<\/p>\n<p><strong>Brooke: Oh man, yeah how do you\u00a0do that?<\/strong><\/p>\n<p>Max: I don\u2019t know.<\/p>\n<p><strong>Brooke: I think I\u2019d have to have gotten better at snowboarding in the 90s.<\/strong><\/p>\n<p>Max: You\u2019re media though, doesn\u2019t that count? And you just kinda go along and film with your Gopro? Make a Yobeat edit?<\/p>\n<p><strong>Brooke: Yes, I mean I can put my own edits on my site, and I\u2019ve done it on several occasions. Only to subject myself to a ton of hate comments because that\u2019s what kids are into now, apparently.<\/strong><\/p>\n<p>Max: They&#8217;re into what?<\/p>\n<p><strong>Brooke: Leaving hate comments on the Internet.<\/strong><\/p>\n<p>Max: Only positivity, only positivity.<\/p>\n<p><strong>Brooke: All positive thoughts, I\u2019m totally all positive all the time. Except for I\u2019ll be like saying things and feel like I\u2019m being really positive and someone else will be like \u201cWhy are you so negative about things?\u201d I think it\u2019s just &#8211; my curse is negativity. I actually think snowboarding is so sick right now. The people who are doing it, and everything about it is so awesome. Except for the fact that stuff isn\u2019t selling, but really I think that the smart businesses are selling stuff, so, you know, whatever. Change is good.<\/strong><\/p>\n<p>Max: And people are going snowboarding and getting out and riding instead of playing a video game. So that\u2019s important.<\/p>\n<p><strong>Brooke: Exactly. Well, it&#8217;s good to be a part of something positive and awesome. I like it a lot.<\/strong><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/RvacSNzi7F4\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business meets pleasure.<\/p>\n","protected":false},"author":1,"featured_media":75484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2251,2252,2900,2194],"tags":[2071,2564,2073,2565,2566,2567,2568,2569],"_links":{"self":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/75479"}],"collection":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75479"}],"version-history":[{"count":1,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/75479\/revisions"}],"predecessor-version":[{"id":91519,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/75479\/revisions\/91519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/media\/75484"}],"wp:attachment":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}