{"id":68315,"date":"2014-08-14T10:02:56","date_gmt":"2014-08-14T18:02:56","guid":{"rendered":"https:\/\/yobeat.com\/?p=68315"},"modified":"2020-11-18T15:34:05","modified_gmt":"2020-11-18T20:34:05","slug":"eastern-boarder-danvers-closes-shop","status":"publish","type":"post","link":"https:\/\/brookegeery.com\/?p=68315","title":{"rendered":"Eastern Boarder Danvers Closes Shop"},"content":{"rendered":"\t<h1>Archives<\/h1>\t\t<p><iframe src=\"\/\/instagram.com\/p\/rnWZGsEwxl\/embed\/\" width=\"612\" height=\"710\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>It&#8217;s been said a job at Eastern Boarder can make or break you in snowboarding. Many a great pro, industry head and local legend has fit boots and gripped decks on the hallowed floors of one of its New England locations. So it is with a heavy heart that we report on the Danvers location closing it&#8217;s doors for good on August 28, 2014. Rather than just make stuff up like we usually do, we dialed up Tabor Coates, Owner\/President\/Janitor at EB Danvers, for the real scoop.<\/p>\n<p><strong>Why now?<\/strong><\/p>\n<p>We&#8217;ve been barely breaking even for years. It&#8217;s unfortunate. I almost closed it a year ago and with times they way they are, business being rugged. It&#8217;s been difficult with increased online competition and the economy the way it is. Our landlord reduced our rent a year ago, and we signed a year lease to try and make it work, but unfortunately business was off 20-30% . It was really emotional, I should have closed it a year ago but I had great guys, people who&#8217;d been with me forever and I didn&#8217;t want to pull the plug. We gave it another shot and it just didn&#8217;t come around. It was to the point where it was effecting the other stores.\u00a0The guys were working there knew it was coming. One of em had a backup plan, and the other\u00a0ended up filling a position that opened up at the warehouse. The timing was right.<\/p>\n<p><strong>What can we do to keep more shops from closing?<\/strong><\/p>\n<p>I think we have to figure a way to convey the value of a local shop that provides service to customers. I think some of the manufacturers are helping with that. We have to do a better job of letting people know that snowboarding is just as easy to learn as skiing and it&#8217;s a lot of fun. Instead of showing a lot of the big Superpark style jumps, we have to show people dorking around and having fun. You don&#8217;t have to be hucking yourself off huge jumps out West in the backcountry to have fun. We definitely are getting beat up by skiing and a lot of the families are under the impression that you need to start skiing first, which is wrong. And people think skiing is much easier than snowboarding, which it&#8217;s not.<\/p>\n<p><strong>Why not just sell skis?\u00a0<\/strong><\/p>\n<p>We don&#8217;t ski and we&#8217;d be faking it and doing it for the wrong reasons. It&#8217;s the same reason we don&#8217;t have scooters. It would be faking it. We&#8217;ve pretty much stuck to the same things that we did when we opened. There&#8217;s a lot of people out there down for life with tattoos and stuff, the last thing I would want to do is start selling skis.<\/p>\n<p><strong>What are some of your best memories\u00a0from\u00a0over the years?<\/strong><\/p>\n<p>I think the people made it cool, more than events. We had annual art shows that would draw big crowds, people would skate in the store. It wasn&#8217;t not snowboarding, but we had skate events right in the parking lot. That store really didn&#8217;t do well in the winter. It wasn&#8217;t our biggest snow equipment mover by any means. It had more of a skate scene than snow.<\/p>\n<p><strong>What does Danvers closing\u00a0mean for EB\u00a0as a whole?<\/strong><\/p>\n<p>This should only put us in a better position, where we can focus on the four stores that are working. It&#8217;s real sad to see it go. It&#8217;s been there for 13 years. A lot went on in that time, a lot of great customers. But it&#8217;s a sign of the times. It&#8217;s tough for mom and pops, a lot of people think we&#8217;re this big chain or corporation, and it couldn&#8217;t be further from the truth.<\/p>\n<p>Oct is our 25th anniversary in business. We&#8217;ve always been about doing events and activities and contests and video premieres and demos, I think that&#8217;s why we&#8217;re still here. Trying to be community based. It reminds us of why we do it, see people stoked and having a good time, I&#8217;ll be out somewhere outside of the store and some one who&#8217;s 25 or 30 will talk to me about some demo we did years ago and say that was the best. That makes it all worth it.<\/p>\n<p>If you want more insight on the state of shops &#8220;in this economy,&#8221; WWD&#8217;s <a href=\"http:\/\/the-tackledbox.blogspot.com\/2014\/07\/whats-killing-core-shop.html\" target=\"_blank\">got you covered<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another one bites the dust. <\/p>\n","protected":false},"author":1,"featured_media":68316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1135,2194],"tags":[2427,1343,2428,2429],"_links":{"self":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/68315"}],"collection":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68315"}],"version-history":[{"count":1,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/68315\/revisions"}],"predecessor-version":[{"id":91552,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/68315\/revisions\/91552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/media\/68316"}],"wp:attachment":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=68315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=68315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}