{"id":4255,"date":"2009-03-30T06:55:32","date_gmt":"2009-03-30T11:55:32","guid":{"rendered":"http:\/\/www.yobeat.com\/?p=4255"},"modified":"2020-11-18T15:50:58","modified_gmt":"2020-11-18T20:50:58","slug":"ski-area-marketing-101","status":"publish","type":"post","link":"https:\/\/brookegeery.com\/?p=4255","title":{"rendered":"Ski Area Marketing 101"},"content":{"rendered":"\t

Archives<\/h1>\t\t

\"skimarketing\"<\/p>\n

The ski area business is tough. Bad weather, high operating costs, and most importantly, old school thinking, make it hard to make a buck. But we don\u2019t like hiking, so it\u2019s important to us that ski areas stay in business. We\u2019ve come up with a few suggestions to really improve the marketing of any given resort.<\/p>\n

    \n
  1. Never give out free tickets. <\/strong>It doesn\u2019t matter if it\u2019s a company shooting their ad camp for the next calendar year, or a video production company filming for a major release, giving away free tickets will make you look weak! Pretty soon EVERY ONE will be expecting to get free tickets just because they are going to give you free promotion on their blog. If someone complains and points out it costs you basically nothing to give them a ticket, blame the Forest Service, even if you are not on National Forest Service land.<\/li>\n
  2. When you get bad publicity, send an angry letter.<\/strong> It\u2019s good to forward around the offensive material around the office first and get some other input. That way you\u2019ll have a solid chain of anger to show the offender.\u00a0 Nothing will shut people up like showing them exactly how far your head is up your ass.<\/li>\n
  3. If someone does decide to shoot at your resort, do whatever ever possible to ensure they don\u2019t get good shots. <\/strong>Figure out where they are filming from and stick a banner or flag right in their way. This will make them realize who is boss, and they will likely give you all the shots, as they will be useless for anything else.<\/li>\n
  4. Be very afraid of new media. <\/strong>People who use things like Twitter are the same ones who have started snowboarding in the streets. You want nothing to do with them. You’ll find the most success dealing exclusively with the daily newspapers.<\/li>\n<\/ol>\n

    If you follow these simple steps, you\u2019ll be sure to keep your resort stocked with paying guests, (at least until they turn 70 in a few years.) Better yet, you won\u2019t have to worry about a ton of snowboard-types messing up your base lodges and scraping off all the snow. If you are still having trouble with your marketing strategy, be sure to check out handy our marketing glossary <\/a>and some successful example<\/a>s as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

    YoBeat’s official guide to making sure your resort avoids unwanted free publicity and additional customers!<\/p>\n","protected":false},"author":6,"featured_media":4256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2251,2194],"tags":[1334,1335,1336,1229],"_links":{"self":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/4255"}],"collection":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4255"}],"version-history":[{"count":1,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/4255\/revisions"}],"predecessor-version":[{"id":91807,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/4255\/revisions\/91807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/media\/4256"}],"wp:attachment":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}