{"id":25486,"date":"2011-10-10T11:10:49","date_gmt":"2011-10-10T18:10:49","guid":{"rendered":"http:\/\/www.yobeat.com\/?p=25486"},"modified":"2020-11-18T15:39:39","modified_gmt":"2020-11-18T20:39:39","slug":"a-weekend-at-yobeats-chicago-office","status":"publish","type":"post","link":"https:\/\/brookegeery.com\/?p=25486","title":{"rendered":"A Weekend at YoBeat&#8217;s Chicago Office"},"content":{"rendered":"\t<h1>Archives<\/h1>\t\t<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo9.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25490\" title=\"photo(9)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo9.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><\/p>\n<p>Now that Yobeat has grown into a multimillion dollar corporation and will soon be topping the Forbes 500 list, we&#8217;ve obviously had to expand. You&#8217;ve probably noticed our <a href=\"http:\/\/www.yobeat.com\/author\/austinlemoine\/\" target=\"_blank\">new intern<\/a> popping up here and there, but we&#8217;ve also secured an office in the snowboard hotbed of Chicago. This weekend, while the underlings were covering <a href=\"http:\/\/www.yobeat.com\/2011\/10\/08\/sixth-annual-seattle-downtown-throwdown\/\" target=\"_blank\">a rail jam in Seattle<\/a>, I hopped the private jet for liaison with Chicago&#8217;s top ad exec, Nick Lipton. We&#8217;re talking serious, high level executive shit here. JP-Walker-Hump-day, giant-ad-contract, Diamond-Donny-type business. Even though we&#8217;re charging things on our AmEx Black card these days, we haven&#8217;t forgotten about you, the little guy. In fact, we&#8217;ve decided to go where others dare not tread and fill you in on what really went down on the first annual Yobeat corporate retreat.<\/p>\n<p><strong>Saturday <\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo1.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25492\" title=\"photo\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo1.jpg\" alt=\"\" width=\"478\" height=\"640\" \/><\/a><br \/>\n<\/strong><\/p>\n<p>6:00 am. Nick meets me on the curb, fully dressed, still up from last night.<\/p>\n<p>6:30 am.\u00a0 I get some sleep. Nick reads a book by candlelight.<\/p>\n<p>9:30 am. Nick tells me taking a shower is ridiculous.<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo2.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25493\" title=\"photo(2)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo2.jpg\" alt=\"\" width=\"478\" height=\"640\" \/><\/a><\/p>\n<p>11:03 am. Brunch. Nick has his first drink, a bloody mary, Chicago-style, which means including a lot of meat.<\/p>\n<p>11:56 am. Couch shopping.<\/p>\n<p>11:57 am. Nick realizes he hadn&#8217;t had a cig yet.<\/p>\n<p>12:01 pm. Nick makes a joke at intern&#8217;s expense.<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo3.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25494\" title=\"photo(3)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo3.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><\/p>\n<p>12:17 pm. Nick announces he is going to take a shit.<\/p>\n<p>12:19 pm. After some prep, Nick actually commences taking a shit.<\/p>\n<p>12:22 pm. Nick texts me to tell me how good it feels.<\/p>\n<p>12:25 pm. Nick has his first cig.<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo5.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25495\" title=\"photo(5)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo5.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><\/p>\n<p>12:56 pm. Strategy meeting.<\/p>\n<p>1:05 pm. Nick tells me to text Burton marketing girl that he would possibly like to make sweet love to her.<\/p>\n<p>1:15 pm. Nick tells me I&#8217;m weird.<\/p>\n<p>1:59 pm. Go to return 4-day-old redbox DVDs, Nick smokes a cig.<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo6.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25496\" title=\"photo(6)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo6.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><\/p>\n<p>2:15 pm. I decide to teach Nick how to coupon at the Jewel-Osco. Discover they have booze coupons in Chicago.<\/p>\n<p>2:30 pm. Nick tells me I need a hobby.<\/p>\n<p>2:37 pm. Purchase 1 30-pack of PBR for $9.99, thanks coupons!<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo7.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25497\" title=\"photo(7)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo7.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><\/p>\n<p>3:05 pm. Drink first beer while watching <a href=\"http:\/\/devour.com\/video\/ross-capicchionis-survival-story\/\" target=\"_blank\">Ross Capicchoni&#8217;s survival story<\/a><\/p>\n<p>3:27 pm. Nick talks me into getting a tattoo. Walk across the street to make appointment for later.<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo8.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25508\" title=\"photo(8)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo8.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><\/p>\n<p>3:29 pm. Nick smokes cig<\/p>\n<p>3:36 pm. Nick notes usually he would still be sleeping on a Saturday<\/p>\n<p>4:34 pm. More conceptualization. Talk a bunch of shit.<\/p>\n<p>4:36 pm. Nick exclaims, &#8220;I&#8217;m a diva motherfucker!&#8221;<\/p>\n<p>5:33 pm. Go back to get my tattoo.<\/p>\n<p>7:11 pm. My tattoo almost complete, Nick decides he wants a tattoo. Settles for a cig<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/cattoo.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25498\" title=\"cattoo\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/cattoo.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><\/p>\n<p>8:20 pm. Dinner.<\/p>\n<p>8:30 pm. Nick tells me not to blog everything that happens tonight.<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/storyshot.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25504\" title=\"storyshot\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/storyshot.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><\/a><\/p>\n<p>9:20 pm. Snowboard gear photo shoot.<\/p>\n<p>10:45 pm. Top secret executive stuff<\/p>\n<p><strong>Sunday<\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo10.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25499\" title=\"photo(10)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo10.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><br \/>\n<\/strong><\/p>\n<p>3:15 am. I find Nick passed out on a pile of snowboard clothes<\/p>\n<p>9:55 am. Leave hilarious comments on snowboarding websites.<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo11.jpg\"><img loading=\"lazy\" class=\"alignnone size-large wp-image-25500\" title=\"photo(11)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo11-640x478.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><\/p>\n<p>10:21 am. Commence hat test with a cig and bottomless bloody marys.<\/p>\n<p>10:42 am. Editorial planning meeting. New idea: Yobeat personals. Target audience: nice, generous old men.<\/p>\n<p>12:06 pm. Nick offers emotionally supportive device to a friend with possible cancer. &#8220;You can get a fake one.&#8221;<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo12.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25501\" title=\"photo(12)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo12.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><\/p>\n<p>12:25 pm. Nick defeats me in a WWF grudge match at Best Buy<\/p>\n<p>1:13 pm. Couch shopping<\/p>\n<p>1:22 pm. Falafel stop at Sultans Market<\/p>\n<p>1:55 pm. Watch SNL skits on hulu<\/p>\n<p>2:08 pm. Commence actual product review filming<\/p>\n<p>3:30 pm. Review first video. Nick realizes his own brilliance.<\/p>\n<p>6:30 pm. Pizza.<\/p>\n<p>7:15 pm. Super top secret mission to O&#8217;Hare international airport.<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/view.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25503\" title=\"view\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/view.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><\/a><\/p>\n<p>9:36 pm. Go to Nick&#8217;s cubicle to change for next test. Leo Burnett. 27th floor.<\/p>\n<p>9:55 pm. Nick talks a man in $300 shoes into doing a kickflip.<\/p>\n<p>10:39 pm. Beers at Rossi&#8217;s<\/p>\n<p>12:28 am. Dinner. Old Style. Shots of Jameson.<\/p>\n<p><a href=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo15.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-25507\" title=\"photo(15)\" src=\"http:\/\/www.yobeat.com\/wp-content\/uploads\/2011\/10\/photo15.jpg\" alt=\"\" width=\"640\" height=\"478\" \/><\/a><\/p>\n<p>1:58 am. Observe fight.<\/p>\n<p>2:30 am. Realize there are 15 PBRs left.<\/p>\n<p>3:00 am. Serious top level executive shit.<\/p>\n<p>9:15 am. Nick wakes up. Goes to work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us for some serious, high-level executive shit.<\/p>\n","protected":false},"author":6,"featured_media":25490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2251,2194],"tags":[1901,27,148,1902,1903,1904],"_links":{"self":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/25486"}],"collection":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25486"}],"version-history":[{"count":1,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/25486\/revisions"}],"predecessor-version":[{"id":91651,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/25486\/revisions\/91651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/media\/25490"}],"wp:attachment":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}