{"id":17122,"date":"2010-11-15T05:26:18","date_gmt":"2010-11-15T12:26:18","guid":{"rendered":"http:\/\/www.yobeat.com\/?p=17122"},"modified":"2020-11-18T15:42:55","modified_gmt":"2020-11-18T20:42:55","slug":"modern-snowboard-marketing-in-three-easy-steps","status":"publish","type":"post","link":"https:\/\/brookegeery.com\/?p=17122","title":{"rendered":"Modern Snowboard Marketing in Three Easy Steps"},"content":{"rendered":"\t

Archives<\/h1>\t\t

Even after reading the simple list of ideas put forth in our “How To Get OUT of the Snowboard Industry<\/a>” post, you may not have been able to pull the trigger, and find yourself in the position to be marketing for a medium-to-large snowboard brand this season. It\u2019s hard, because you\u2019re kind of lazy, you still don\u2019t really get it, and the unnamed backer you’re working for pays you barely more than a living wage under the guise of the \u201cbad economy\u201d and that fact that you \u201clove snowboarding.\u201d On top of that, your budget got cut again, so after paying for all the necessary things such as a team, you\u2019re left with about $150 to kick total new media ass with. Luckily for you, overworked snowboard marketer, your friends at YoBeat are here to help.<\/p>\n

\"\"<\/a><\/p>\n

Step 1: Social Networking Campaign<\/strong><\/p>\n

First off, get excited! Social media is technically free, and this is your excuse to sit on Facebook all day and call it work. Your boss likely attended some social media conference this summer, so they are quite an expert, and know all that matters is that those fan numbers go up! Participation, engagement and quality of fans are far less important than having a higher number of fans than your brand\u2019s biggest competitor. So what\u2019s the best way to get fans? Give stuff away! The better the stuff, the more fans you\u2019ll have. (Don\u2019t bother giving away stickers \u2013 the only people who want that crap is kids that snowboard, so you\u2019re really limiting your fan base.) Give away some apparel or equipment every week, preferably something that will fetch a decent price on eBay, and pretty soon you\u2019ll have a loyal following of bored housewives coming back every week for their chance to win. Yeah, they\u2019re never gonna BUY your products, but your boss will be stoked on the numbers. WIN!<\/p>\n

\"\"<\/a><\/p>\n

Step 2: Blog
\n<\/strong>
\nBlogging isn\u2019t as hard as you think. Yes, you have to do it every day, and if you\u2019re bad at grammar (which you probably are if you work in snowboarding) it can be a bit laborious to make your posts readable. So here\u2019s the trick. There are tons of people posting stuff about snowboarding on the Internet EVERYDAY. Not just the major magazines, but blogs, and hell, even random kids on Youtube and Vimeo. If you want to run a kick ass brand blog, all you need is a Google alert for your brand name and all your riders. As stuff pops up, don\u2019t bother reading it, just copy, paste and publish! Instant blog. And hey, if you\u2019re a smaller brand, you can probably find an intern to do the embedding for you \u2013 you don\u2019t have to pay them, they\u2019re excited just to be involved! Trust me, you don’t have to stress too hard, no one is actually going to read it anyway.<\/p>\n

\"\"<\/a>
\n
\nStep 3: Team Video<\/strong><\/p>\n

You\u2019re looking at your sad little budget, and you\u2019re thinking, how the hell am I going to pay to make a proper team video? It\u2019s expensive to employ a full-time filmer and pay for them to travel around the world with the team. Then if you want to set up a few shoots so your video actually stand outs, well\u2026 Good news! You can just get a bunch of GoPro\u2019s (they\u2019re cheap as it is, but GoPro might even sponsor your team video with some freebies) and then give them to all your team riders. At the end of the season, see what you got, pay the one am on your team with a film degree to edit it, and boom! Team video. Just be careful when your boss tells you to make it into DVDs and\/or sell it in on iTunes. No one will actually want to pay for that crap.<\/p>\n

Now good luck, snowboard marketer! Let\u2019s get out there and sell some snowboard gear!<\/p>\n","protected":false},"excerpt":{"rendered":"

Archives Even after reading the simple list of ideas put forth in our “How To Get OUT of the Snowboard Industry” post, you may not have been able to pull the trigger, and find yourself in the position to be marketing for a medium-to-large snowboard brand this season. It\u2019s hard, because you\u2019re kind of lazy, you still don\u2019t really get it, and the unnamed backer you’re working for pays you barely more than a living wage under the guise of the \u201cbad economy\u201d and that fact that you \u201clove snowboarding.\u201d On top of that, your budget got cut again, so […]<\/p>\n","protected":false},"author":6,"featured_media":17123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2251,2194],"tags":[1794,1795,1796,533],"_links":{"self":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/17122"}],"collection":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17122"}],"version-history":[{"count":1,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/17122\/revisions"}],"predecessor-version":[{"id":91692,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/posts\/17122\/revisions\/91692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=\/wp\/v2\/media\/17123"}],"wp:attachment":[{"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brookegeery.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}