I went snowboarding on Friday and had an epifany of sorts. It could have just been that warm, sunny days in the middle of January bring out the kooks, but most snowboarders are not cool. Now that I am focusing a bit more energy on YoBeat I want to figure out how to make it unique, but also have mass appeal. As it stands right now we are failing miserably. It seems like you have two options in something such as the snowboard media: Appeal to the core while alienating the masses, or appeal to the masses and alienate the core. Obviously it seems the later would be more appealing…

I went snowboarding on Friday and had an epifany of sorts. It could have just been that warm, sunny days in the middle of January bring out the kooks, but most snowboarders are not cool. Now that I am focusing a bit more energy on YoBeat I want to figure out how to make it unique, but also have mass appeal. As it stands right now we are failing miserably. It seems like you have two options in something such as the snowboard media: Appeal to the core while alienating the masses, or appeal to the masses and alienate the core. Obviously it seems the later would be more appealing…