Brooke Geery

california

Snowboarding Sells!!

It's no secret that snowboarding has hit the mainstream (6-plus years ago)! But while the snowboard industry is busy figuring out how to use the hype to sell more snowboards, the rest of the world is deftly using snowboarding to sell just about anything. For example: Telephone Service Technically, AT&T produced this commercial to show their (monetary) support for the Olympic games and their rider Gretchen Bleiler, but let's be honest, they were banking on it "going viral." That's this new marketing strategy where you make a video and then tell people it's viral, and then everyone watches it, and you make millions, right? They certainly had the formula right:…
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State #14: California

Circa 1999. Laguna Beach When I arrived in California at age 18 for my internship at Snowboarder, it was the first time I’d seen a palm tree in real life. “It’s like 90210,” I told my friend who picked me up. Since then I’ve spent plenty of time in California, lived in Dana Point and Huntington Beach for a summer, driven almost the entire length of the 101, and considered moving to both So Cal and SF. I don’t mind an occasional visit, and I’ll eat the shit out of some In and Out, but man, I am glad I never officially settled there. [gallery=35]
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The Big One!

I am concluding my trip to California a day early, not just because I can, but because I officially did everything one could possibly need to do to have a REAL California experience. I saw pro skateboarders and surfers, heard plenty of Sublime, ate tacos and burritos, and Pat Duffy even mistook me for a waitress and tried to order a beer. But things really hit a pinnacle when a 5.4 earthquake struck this morning. I was standing in the Transworld Offices and felt the ground shake for a solid 5 seconds. It was pretty much awesome. A few of the people who were further inside the office didn't even…
Read More

Snowboarding Sells!!

It's no secret that snowboarding has hit the mainstream (6-plus years ago)! But while the snowboard industry is busy figuring out how to use the hype to sell more snowboards, the rest of the world is deftly using snowboarding to sell just about anything. For example: Telephone Service Technically, AT&T produced this commercial to show their (monetary) support for the Olympic games and their rider Gretchen Bleiler, but let's be honest, they were banking on it "going viral." That's this new marketing strategy where you make a video and then tell people it's viral, and then everyone watches it, and you make millions, right? They certainly had the formula right:…
Read More

State #14: California

Circa 1999. Laguna Beach When I arrived in California at age 18 for my internship at Snowboarder, it was the first time I’d seen a palm tree in real life. “It’s like 90210,” I told my friend who picked me up. Since then I’ve spent plenty of time in California, lived in Dana Point and Huntington Beach for a summer, driven almost the entire length of the 101, and considered moving to both So Cal and SF. I don’t mind an occasional visit, and I’ll eat the shit out of some In and Out, but man, I am glad I never officially settled there. [gallery=35]
Read More

The Big One!

I am concluding my trip to California a day early, not just because I can, but because I officially did everything one could possibly need to do to have a REAL California experience. I saw pro skateboarders and surfers, heard plenty of Sublime, ate tacos and burritos, and Pat Duffy even mistook me for a waitress and tried to order a beer. But things really hit a pinnacle when a 5.4 earthquake struck this morning. I was standing in the Transworld Offices and felt the ground shake for a solid 5 seconds. It was pretty much awesome. A few of the people who were further inside the office didn't even…
Read More

Snowboarding Sells!!

It's no secret that snowboarding has hit the mainstream (6-plus years ago)! But while the snowboard industry is busy figuring out how to use the hype to sell more snowboards, the rest of the world is deftly using snowboarding to sell just about anything. For example: Telephone Service Technically, AT&T produced this commercial to show their (monetary) support for the Olympic games and their rider Gretchen Bleiler, but let's be honest, they were banking on it "going viral." That's this new marketing strategy where you make a video and then tell people it's viral, and then everyone watches it, and you make millions, right? They certainly had the formula right:…
Read More

State #14: California

Circa 1999. Laguna Beach When I arrived in California at age 18 for my internship at Snowboarder, it was the first time I’d seen a palm tree in real life. “It’s like 90210,” I told my friend who picked me up. Since then I’ve spent plenty of time in California, lived in Dana Point and Huntington Beach for a summer, driven almost the entire length of the 101, and considered moving to both So Cal and SF. I don’t mind an occasional visit, and I’ll eat the shit out of some In and Out, but man, I am glad I never officially settled there. [gallery=35]
Read More

The Big One!

I am concluding my trip to California a day early, not just because I can, but because I officially did everything one could possibly need to do to have a REAL California experience. I saw pro skateboarders and surfers, heard plenty of Sublime, ate tacos and burritos, and Pat Duffy even mistook me for a waitress and tried to order a beer. But things really hit a pinnacle when a 5.4 earthquake struck this morning. I was standing in the Transworld Offices and felt the ground shake for a solid 5 seconds. It was pretty much awesome. A few of the people who were further inside the office didn't even…
Read More