Nicolas Muller Admits to Being Snowboarding’s Problem
It seems you can’t open Facebook these days with out seeing another an article about the poor snowboard industry and its dwindling budgets. What will the super pros do now? How will we ever exist without 40 movies a year explaining to us what snowboarding is? This week, the Board Sports Source poses the question “what does snowboarding need” to Nicolas Muller, who is currently struggling to fund his two-year film he feels will ” help steer the industry out of these troubled waters.” His answer:
It needs more of Jay Adams, of people who really live the culture and don’t sell out. You know now there are brand teams full of people who now have 300,000 followers on Facebook thanks to the Olympics. I’d rather have 1,000 likes from people that really care, rather than 100,000 likes from people watching for a couple of days during the Olympics. This is just my opinion, but there were phases where skateboarding looked like it was dead – but now look at it! If something’s real, it’ll never die.
In other words, Nicolas, who rides for Nixon (Tri-Atlantic Capital Partners and Billabong), Oakley (Luxottica) , Nike (NKE), and is rumored to be on the verge of riding for a wakeboarding company, thinks snowboarding needs to be more punk rock. Well, how about this. You don’t want to be a sell out? You don’t need funding for your movie. Ditch the heli, hike for your turns, craft your own no boards out of wood you found in your backyard, and film your two year project about your meth addiction and jail time, not your boarding.
From the sound of things Nicolas thinks people doing what he’s doing are the problem with snowboarding. To us, this all sounds like one big über entitled first world issue. Now, for the last time, is it fucking winter yet?
Read the whole interview here for even more glorious contradictions!
Nothing says punk rock like trying to find funding for your latest film glorifying a rich white person activity.
Easy brooke…
#shotsfired
is it me or has yobeat gotten even saltier lately?
Nike ad gleaming from the top of the page
The fuck outta here dude, you lost all cred when you signed with Nike. Walking contradiction.
Jay Adams did a lot for skateboarding and that’s cool, but he also seemed kind of like a jerk too. I dunno. I’m confused.
https://sports.vice.com/article/maybe-we-shouldnt-be-so-quick-to-idolize-a-gay-bashing-skateboarder
Hate to break it to Mr Mueller, but snowboarding is pretty much inherently corporate as fuck. Somebody has to build and market the equipment that is completely out of the price range of most working class people. Also, somebody please try and sell me again on the idea that the average snowboarder gives a fuck about a “diy aesthetic”, except for all the “core” bros and hoes, who in my experience are never spending their snowboarding dollars in a way that will benefit the companies producing the equipment or maintaining mountain facilities. Want to actually support snowboarding? Get a full time job and spend retail price for your equipment. Accept snowboarding for what it is and stop acting like a sport that has been built on rich fuck and corporate money since day one is anything but.
Wow. Kettle? This is the pot. You’re seriously going to call out Nicolas Mueller as a hypocrite? That man is one of the most roots dudes in snowboarding. He gets paid to ride because he deserves it, and if he stops getting paid he’ll still snowboard every day because he’s the real deal.
Getting paid doesn’t mean you’re a sell out. And that’s not what he’s saying. He’s saying that despite everyone bitching about the death of the industry, snowboarding can’t be killed, and when the dust settles from this current economic crisis the people who will be left standing will be the ones who were meant to be there.
And he’ll be one of those people, despite your assertions in this bullshit call out article.
I’d rather be liked by 1,000 people who know what beautiful style looks like because they snowboard every day and can recognize perfection than one million people who know what my name is because they saw me on TV and I have really recognizable hair, too.
i bet u don’t have beautiful style lol
No he didn’t. You’re a fucktard if you believe this, he’s just making a living
i’m wrong
shit.
I can’t even snowboard like Nico in my dreams. TFG
the REAL hondo?
What makes snowboarding so core? The fact that you have to pay +300 for a season pass and that we all probably started on a family vacation? Paying thousand of dollars for heli flights and getting bought into a snowboard video that your friends make? Living in a rich mountain town or in a house that your parents have paid for? Snowboarding won’t have any Jay Adams, because he is the exact opposite of everything snowboarding portrays. Remember when Jon Cardiel use to snowboard, “snowboarders, they just don’t know hard times.” Snowboarding to me is a gloried hobby that were all lucky enough to do, and it’s fun as hell, but no where close to being “core”.
core is the dude who works 40 hours a week to drive 3 hours in traffic on the weekends to ride icy trails with 7 million other people all the while knowing he has a 6 hour commute home. Did we forget jay Adams murdered someone ? Do your homework
It’s also hilarious he’s talking about companies “staying true” to snowboarding, while simultaneously being completely ok about Nike dropping out after a handful of seasons. Also, nice quote here:
“So, for the team, nothing’s going to change. There will be support for the riders, which is really great because it shows they respect the art of snowboarding by HONORING OUR CONTRACTS.” As if that excuses them for flooding the market with equipment then dropping out because the bottom line wasn’t there. Jesus, this interview got me heated. Mad respekt for Nico but this interview puts him firmly in HYPOCRITE TO THE MAX territory.
thank god. bring on the salt!!
It’s about time someone called out this self-righteous blow-hard. I’m so sick of listening to this guy but man do I love wathcing him shred. I’d flick $29.99 at his – on the horizon – kickstarter for a blu-ray copy when complete (fall 2017?).
“Honoring our contracts” AKA Nike knows the pro’s salaries cost less than a lawsuit for breaking contracts would.
+15 Core Score for the Cardiel Epicly Later’d reference.
murder is tite sometimes tho u feel me
impalermag
Like when you straight murdered that 8 foot box yo ?
PREACH
#richkidstuff
Why be easy? Yeah, he’s a legend and a great snowboarder, etc. If you can’t even fund a video project, maybe that’s saying something? And also, who gives a fuck about your video project? Is that going to help get new kids on snow? Is that going to bring insane pass prices down so more families can actually get out there like it used to be? Is your video going to show people that all you need to snowboard is a hill, some snow, and a glorified piece of wood? Nope. It’s going to be you traveling the world, burning incredible amounts of fossil fuels and money on planes and helicopters and sleds so you can get some fresh snow. Who gives a shit. Not me. Seen it before. If you took that money and went around riding icy resorts and buying passes for kids, showing them how fucking fun it is just to dick around with friends on snow…then maybe you would be on to something. I’d watch that video. Shit, I’d even buy it knowing my money was going to a good cause. People like Nicolas are influential and great people, maybe it’s time they started actually giving back to snowboarding in other ways than just spending $20k to get a picture for some corporations next shitty magazine ad.
well said bro!, I bet this interview rubbed alot of people the wrong way.
Whatever, i bought some nike boots this year because fuck they fit snug and super comfy, let’s be real, nobody is core we are all robots to the man. I ride and spray skiers cause its fun
Seriously, between this and the wakeboard comment how could you not see this as being hypocritical? People need to make money and if big corporations are going to pay rad dudes tons of money to snowboard, who cares? Certainly shouldn’t be the people who make money off these same fucking companies. Support real companies with your money but don’t judge guys for milking the shit out of Nike.
I was pissed right until he stated the movie would be put together with the guys from absinthe. Gigi and nico both need to stick with absinthe. Those were the best movies ever made and took snowboarding in 100% the right direction.
I’m pissed he’s going to try to incorporate lifestyle bs into his movie. That’s not what we need right now. We need banger movies. Fuck all this trip segment lifestyle web edit bull shit. Oh here is the teaser for part 1 of 10 series that I’ll never get around to watching. Fuck fuck fuck
Totally got to read these dramatically yobeat
Let me see you turn down an offer from Nike..
I thought nike was out of snowboarding
What snowboarding needs is some fucking salt. Some shit talking, more fucking rap music, more Midwest, more Too Hard, more Brooke, less Stan, more ICKS, Tre Squad, Yawgoons, dinosaurs will die, less highbacks. Fuck Nike, fuck halldors shoelace belt company, fuck high cascade, fuck the art of flight, fuck JP walker, fuck 2 year videos that are only powder shots, fuck rossignol snowboards, fuck the US open being in vail and fuck TWS buying guide issue.
Snowboarding doesn’t need to be core, but it needs to be supported by itself. snowboarding needs an edge (again)?, I dunno if it ever had one in the first place. Let’s go back to being hated. Skiings getting big again? Good, take all the fuckballs who didn’t think that snowboarding was tight as shit , we don’t want you. I’m with upstatemike, let’s share some turns with some board virgins, let’s go back to the mom and pop resort without the on hill photographers and fucking vertical ft tracking apps. Lets see some board graphics that are edgier than buck furton and Corey smiths gothic girlfriend with a AR15. snowboarding is fucking wack right now and Nicholas muller is why, people’s court is why, mark mcmorris’ reality TV show is why, burtons muppet collab boards are why, Dennis leontvishoweverthefuckyouspell it is why and the epic pass is why. More shit talking Brooke, more shit talking Internet goers, Snowboarding won’t ever be cool, but we can try
what wake company is making snowboards?
You know what snowboarding really needs ? Jay Adams…wait he’s dead. Fuck it, let’s get J2
Dude, yes! If we aren’t already friends in real life we need to be. Shittin on em!!
You want a real snowboard company? Bluebird Wax and Snowboards is as real as it gets. Support them.
Videos need more slow mo breakfast shots, more completely unobtainable adventures and more explanations of what snowboarding means to people who get paid to do it.
Honestly I’d rather watch a half hour of Uncle Russ™ taking a shit.
Idk.. those powder shots movies are more about the adventure which is okay with me. Not that they aren’t boring as fuck though. Otherwise, AMEN.
well if I grew up in Switzerland I too would think its core to get to ride epic powder all of the time, reality is 99% don’t have that chance
I blame Vail Resorts.
Amen to that!
Brooke.
This is truly hypocrisy at its finest.
– If you actually embodied this glorified punk rock idealism that you are preaching about, you would run this site as a blog without ads and and say fuck you to these “big corporate sponsors” which which you take money from to advertise their products
– the only reason this site survives is from add revenue of from these “big corporate brands”
– the only reason you are not homeless and broke is because these “big corporate brands” pay YOU money to advertise their products
– at the end on the day you are just a glorified advertiser and without the advertising revenue this site would not exist
So don’t preach about how Nicolas Muller isn’t “punk rock” enough or “anti-capitalist”, because no matter how edgy you think you and this site are you have no basis to preach about being a sell out to big corporate sponsors.
reasons why snowboarding sucks: 1. lips to rails 2. everything has to be super HD filmed by hollywood and has to be on vimeo(so core) 3. heli trips 4. olympics 5. the fact that park riding is at “resorts”
Obviously Brooke can’t
To Nicos credit : he always refused looooots of money from red bull.
But still went to supernatural.
So now he only has Oakley As sponsors ? Got kicked out from nike and Burton !
Remember that without nike’s money, absinthe would already be dead now. The least Brusti can do is giving nico a movie.
And film it HD. Please. Stop the blurry ak vlad shots !!!
(This Vlad guy is a drunk, stoner and pain in the ass / shame for whole snowboarding)
Murder=core
No please there is no need for excess too hard