Wille Yli Luoma’s New Heart

Just when I was starting to get tired of the other 519 coffee shops in Portland, Wille Yli Luoma decided to open Heart Roasters on East Burnside. Wille is out to prove, probably inadvertently, that just because you spend years as an influential pro snowboarder, you are not destined to a future of team management, announcing, or photography. Either that or he just really likes coffee. We’ll probably do a deeper expose into the inner workings of Heart in the future, but for now, this is a story about the kick ass opening party on Saturday, October 17. The classy, open space was filled with a DJ and hipsters from…
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