Brooke Geery

snowboard marketing

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
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Modern Snowboard Marketing in Three Easy Steps

Even after reading the simple list of ideas put forth in our "How To Get OUT of the Snowboard Industry" post, you may not have been able to pull the trigger, and find yourself in the position to be marketing for a medium-to-large snowboard brand this season. It’s hard, because you’re kind of lazy, you still don’t really get it, and the unnamed backer you're working for pays you barely more than a living wage under the guise of the “bad economy” and that fact that you “love snowboarding.” On top of that, your budget got cut again, so after paying for all the necessary things such as a team,…
Read More

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Modern Snowboard Marketing in Three Easy Steps

Even after reading the simple list of ideas put forth in our "How To Get OUT of the Snowboard Industry" post, you may not have been able to pull the trigger, and find yourself in the position to be marketing for a medium-to-large snowboard brand this season. It’s hard, because you’re kind of lazy, you still don’t really get it, and the unnamed backer you're working for pays you barely more than a living wage under the guise of the “bad economy” and that fact that you “love snowboarding.” On top of that, your budget got cut again, so after paying for all the necessary things such as a team,…
Read More