Writing – Photos – Travel – Crafts

90smain

Snowboarding was simpler in the 90s. Fewer people did it, the Internet hadn’t ruined it yet, and the popular consensus was to keep shit punk rock. Snowboarding was turning mainstream, and depending on who you asked, it was the beginning, or the end. For the riders who grew up in this magical decade and are still at it, there’s a bit of nostalgia floating around these days. Maybe because it hurt a lot less back then (getting old sucks) but mostly because that’s just kinda how things work. So, for you, my fellow 30+ board brethren, here’s 20 things that will remind you how old you are.

DSC06497

1. You’ve answered the question “How do you stop on those things?” on a chairlift.

Snowboarding was accepted, but far from mainstream in the 90s. Our parents still assumed it was a fad and you’d often encounter incredulous skiers asking absurd questions. Hell, Transworld even made a shirt with the answers.

totally_board_box_set__85920.1318450066.1280.1280

2. You know TB stands for Totally Board.

While technically Fall Line Films was the first, the 90s were all about TB and Mack Dawg. Dawger was arguably more hip with younger riders, while the TB movies had lots of big mountain sections to fast forward through. But either way, you bought them both, every year.

burton92

3. You remember thinking it was insane when Jeff Brushie signed a 1.3 million dollar contract with Ride.

But still thought it was cooler when he rode for Burton. “Selling out” was kind of a big deal back then.

killingtonpipe

Brian Regis and Rahm Klampert. Pulled from the Yobeat photo archive.

4. You at one point wished you could ride the Killington half pipe (or you hiked it everyday – and night for the one season it had lights.)

See back then, the average halfpipes topped out at 12 feet and it was actually kinda fun. They were the 90s answer to the rainbow rail. Killington, in particular, had a solid scene of people who almost made it and the week before the Open everyone who was anyone would show up to “train.”

Bildschirmfoto-2012-04-05-um-00.54.39

Photo: Sky Chalmers via ESPN

5. You remember when the US Open was a drunken mess, and people actually cared about it.

Oh, and there were no bag checks.

baseless

These suckers were guarantee not to break. Your ankles on the other hand…

6. You’ve ridden (or wanted) baseless bindings.

So much better board feel, dude.

8. Peter Line is kinda your hero.

Not only was he good at snowboarding, he had funny board graphics, and he was short enough to not be threatening.

clickerstomppad

9. You rode a stomp pad before it was ironic.

And if you were riding Clickers, it probably came in handy when they froze, broke, or otherwise failed you mid-run.

mackdawgstickerpack

10. You had a Mack Dawg sticker pack, in its entirety, on the back window of your car.

It was a pain in the ass to scrape it off every September when the new one came out, but you had to keep that shit fresh, yo.

legsaver-leash

Told ya, Lifty guys.

11. You’ve been denied access to a chairlift for not having a leash.

So you ingeniously rigged up a shoelace from your boot to binding to trick the lifty. Why anyone thought run-away snowboards might be an issue, we’re still not sure.

12. You thought Shaun Palmer was kind of a bad ass.

Now you know he actually is.

Cool_Boarders_2_-_1997_-_Sony_Computer_Entertainment

13. You spent hours playing Cool Boarders 2.

But you never touched another snowboard game after Tony Hawk’s Pro Skater came out.

Screen Shot 2013-06-04 at 11.44.57 AMJim Rippey, big air master. Photo: air-style.com

14. You remember when guys didn’t land 720s every time in contests.

And when they did, they won the contest.

airwalk-extreme

Airwalk ad, circa 1996

15. You owned Airwalk Snowboard Boots

They were a big step up from your Sorels, but that’s not saying much.

tinabasich

Prom ad. Circa 1995

16. Every girl who you knew that rode was sponsored.

Both of them. And Tina Basich was their hero.

17. You either loved, or hated the Garden.

Nothing in between.

punkrock

18. You can tell the difference between Ten Foot Pole, Pulley, No Use for a Name and Face to Face when you hear them.

Thanks to the music credits at the beginning of every part in videos, you had that shit down.

 

baggy

Sweet pants dude. No idea who this is, it was an ad for something though.

19. You used a studded belt to hold up your absurdly baggy pants.

And weren’t even a little bit ashamed.

9394about-2

20. You claim 93/94 was the best season ever.

Cause it was, duh.

Biggie Smalls once said, “being broke and 30 give a nigga the chills,” so it’s no surprise that pushing 30, the Mt. Baker Banked Slalom is starting to show its age. Just like snowboarding and the people who grew up doing it, the event is turning into a real grown up, and 2013 was by far the most polished and slick Banked Slalom I’ve ever been to. There were incredible custom Lib Tech snowboards and surfboards for prizes, arm bands and special access for the cool photographers, and an actual WiFi network. (Trust me, this is HUGE.) Hell, even we teamed up with Zumiez to give away two slots (which happened to go to Fuck Boyz Paul “Bagels” Stanley and Bo Valencia, fair and square.) Times they are a changin.’

duckfaceselfie
The biggest difference in 2013, more duck face selfies. Jesse Burtner #floodfeed

Now don’t read that as a complaint or statement about the “good old days.” Since my first Banked Slalom was in 2001, I’m by no means qualified to talk about those. In fact, when I expressed confusion about the new base lodge and higher food prices, Jeff Galbraith, who’s been riding Mt. Baker since 1985 just said, “Man, I’m still getting used to the old new lodge!”

And that’s the magic of the Banked Slalom. For one weekend, everyone who makes snowboarding rad gathers in one place. If you have ever said, “I would love to go to the Baked Banked Slalom” you’ll fit right in to the “B.S. bubble™” that creates itself each year — a micro-chasm of the snowboard community. At the top of the course, the snowboard industry heads trade tales of how many events they’ve been to, how it’s still cool to get a photo with Terje, and how incredibly amazing the backcountry was on Friday. Meanwhile, just outside the fence, ski racers and randoms ask “What’s going on?” while the course is shut down for a solid 10 minutes to rebuild the turn Shaun Palmer destroyed when he blew out of it. At that point, The Tranny Finders, or Fuck Boyz, as I guess they’re called now, take high speed laps, dodging joeys, spraying the shit out of each other and hitting the endless natural jumps that make Baker so fun. And while I didn’t witness this, a few grumpy locals bitch as they trudge up the extra-worn backcountry bootpacks, waiting for the circus to leave town so they can just go back to just being bitter that they live in Glacier. There’s really something for everyone.

jesshadtoomuchfun
Jess Kimura had more fun Saturday night than Blake Geis, Curtiz Ciszek and Chris Beresford combined. Nothing a nice refreshing can of Monster can’t fix.

The LBS is arguably more about the scene than anything else, but it is still a competition and accordingly, some people still care about results. In fact, everyone who’s lucky enough to get a slot does. No one wants to blow out on their run, and everyone wants to say they beat Terje (who, in the raddest show of the weekend, fell at the top of his second run and just blasted the pow all the way down instead.) Getting down to specifics for a minute — This year, the boardercross contingent showed up with its wax techs and need for speed that tops Olympic podiums. The truth is, that shit works. Seth Wescott dominated all weekend and Graham Watanabe took second, while Jason Robinson, with no training or wax tech earned the bronze roll of duct tape. Speaking of boardcross skills, Maelle Ricker, topped the women’s field by 3 seconds. No gender or drug testing needed, she’s just that fast. Laura Hadar and Dominique Vallee rounded out the pro women’s field.

templeorjamie
This is Jamie Lynn. Take note kids.

There are also 15 other divisions (give or take) and if you want full results, they’re right here: http://www.yobeat.com/2013/02/10/2013-mt-baker-banked-slalom-results/

Or, if you want a revisionist history lesson, I got nostalgic and found all past Yobeat Coverage:

2001 http://yobeat.com/features/bankedslalom.htm

2002 http://www.yobeat.com/features/2002lbs.htm

2003 (I think I had to go to X Games or something)

2004 http://yobeat.com/features/bankedslalom04.htm

2005 (I lived in Burlington)

2006 (Who knows)

2007 I think was in Florida, or Tahoe. Somewhere sunny, anyway.

2008 Didn’t go, but Zimmerman did

2009 http://www.yobeat.com/2009/02/08/good-eatin-at-the-24th-banked-slalom/

2010 http://www.yobeat.com/2010/02/07/cummins-and-ricker-top-legendary-banked-slalom/

2011 Missed it due to illness — covered it anyway. http://www.yobeat.com/2011/02/14/2011-mt-baker-banked-slalom-coverage-fail/

2012 I took photos, Jared made a video http://www.yobeat.com/2012/02/13/2012-legendary-banked-slalom-video/ and it was Stan’s first http://www.yobeat.com/2012/02/13/banked-bitches/

Which brings us back to the present and reminds me of the secondary event on Saturday night, the Lib Tech Banked Handplant contest. Krush and the boys at Lib Tech built a mound of snow and let anyone who wanted to ride it. An injured Garrett Read already managed to put together a video of it:

So that’s about it. Until the next Banked Slalom (which let’s face it, might not be as legendary, but it probably going down soon at a mountain near you) hopefully we’ll see you there.


Did someone call the snowboard police? Photo: Jared Souney

Burton. Sims. Morrow. Barfoot. You know all those names because they have been printed in huge letters across the bases of countless snowboards. You may not be as familiar with the name Brad Steward — founder of Bonfire Snowboarding and Salomon Snowboarding — but don’t assume he’s had any less impact in this crazy world we live in. The first kid of the second generation of snowboarding, Brad was there for the days when snowboarding wasn’t allowed at resorts, and has bought, sold and run more of snowboarding than you’ll ever even know existed. Be warned, this interview is long, but it’s worth it, so read up and learn.

Tell me about the history of Bonfire and what was the original idea behind starting the brand back in 1989.

Actually the original idea of the company that existed are in some ways really similar to what I had in mind, and in a lot of ways different to what I had in mind. The original company name was Bonfire Think Tank Designs Inc. At that time I’m coming out of film school, coming out of being a pro rider, had a little bit of corporate experience with starting a couple of brands but I didn’t really know what I wanted to do yet. So the original idea was, why couldn’t you start a clothing line, be a film company, maybe be an ad agency, and do something that was way more creative than just making stuff and selling it? I was really trying to stay out of that business model, without even really being smart enough to know that was a business model. I was just thinking how do you stay creative and active and keep on the road. Which was a big goal of mine actually, just to keep on the road, shooting, living, riding, and having fun.


Matt Goodwill, Bonfire model/boarder circa the 90s or something.

So how would you say that Bonfire today compares to that?

Well, we existed kind of in that way I just described. We existed in that way probably for the first 7 years of the business. I had started it under kind of weird circumstances. I was sitting at Morrow one day and I discovered, via a call from one of the people that worked at our bank, that there was something going on that probably wasn’t very ethical, and that I wasn’t aware of what’s happening. And I always had this thing where I didn’t want my time in snowboarding to be tainted by anything at all, you know? So I confronted the owners of Morrow and said, hey, this is unethical. They said, that’s just the way we work and I basically handed them 6 million bucks worth of stock back and said I don’t work this way and literally walked out. Grabbed a couple family photos, split. I went to the Mac store down the street, bought a computer, went to my house, and started a new company. It was a really different company from the beginning because my attitude was kind of, I have to make this work. And even our first labels have a little thing at the bottom that just says “Make it work” and it was just a little message to myself to that it’s up to you, you can make this work or not make it work.

So, how does that pertain to what we are today? About 7 years into it I realized a really, really simple thing. If Burton was going to be the Coca Cola of snowboarding that represented everything to everyone in snowboarding, then I need to do something different to be successful. Chasing them and doing it the same way that they had done it would never work.

One of the basic business questions I always try to ask myself is what would the competition never do? And at that time something that no other snowboard company would do would be to partner with the worlds biggest ski company. And I thought, this is the reason that it will work, is because there is no precedent for it, nobody knows the ground rules or how it can all happen. And I always say that I kinda came to that realization, but during that same time the Salomon guys had come to me and said that we want to buy your company. I had sort of re buffed them 3 or 4 times and said no way, this is business suicide, career suicide, brand suicide, this will never work. And literally just one day I thought, actually wait a minute. This totally will work. So that’s kind of the beginning of the relationship. Going from a no way in hell, to a hi, nice to meet you.


Yeah, he ‘boards.

So how did the ski company effect everything? Do you feel like they changed your original idea?

In some ways yes, and in some ways no. The original proposition was, we’re going to buy Bonfire and we’re going to start Bonfire Snowboards. And Bonfire Snowboards will be cool because Brad’s legit, the company is credible, and everything will be good. I talked to them for a little bit about that, and as I learned more about it I just kind of came to the table and said hey man, I don’t think you should start Bonfire Snowboards. I think you have to re-invent Salomon. My image of Salomon in the 90′s was a ski instructor in red pants and I just said you gotta rebuild that, and if you rebuild that successfully, Bonfire will follow. It seemed like they were kind of asking the tail to wag the dog a bit, and I thought we’re going to be in this small company and we’re going to create this completely core company and nobody is going to understand what it is, why it exists, how it’s important, or what it even means to the people who snowboard. So I really started out on this mission to try to change Salomon. Years down the road where we are now, my day to day work at Bonfire is really bringing back to Bonfire that original flavor that we had. You know, we were making award winning commercials, little movies, and doing all sorts of crazy stuff and people knew Bonfire to be a smart brand. It wasn’t a company for people who wanted to wear a snowboard uniform or just being the goofy kid in big pants, we were always a little smarter then that.

Not so trend focused, would you say?

I think that we were trend aware, but my orientation was more, if that’s the trend what can we do to buck it? And that’s actually caused us some really good benefits to happen at Bonfire and also some really bad benefits. A great example is when tighter pants and that whole look came around. We introduced it at least 3 years before the competition. We took it to snowboard trade shows and people said, you are crazy, those don’t even fit. And we’re kinda sitting there thinking, well, yeah they do, you just have to start seeing things a little bit different. We had them for two years, then we killed them. The staff that created those left Bonfire, started Holden, and came back with a brand that had that whole perspective and turned out to be a major competitor to us. It was just kind of a lesson of that we can be kind of far ahead, but we kind of damage the brand sometimes by being too far ahead — where people were looking at it saying no, no, no, that’s not what snowboarders use. And my perspective is the Northwest is the only place in the world where snowboarders outnumber skiers, and we have a different viewpoint. We see it differently. Myself and the other people in the company, we’re not really interested in hitting what’s out there. We’re interested in trying to find something that people don’t know they need, and build it for them.


Just one stoked dude. Photo: Jared Souney

That’s interesting you mentioned Holden, with them recently moving to L.A. What is your take on that?

Super smart guys, super smart move. And because I know them personally, I’ve never really seen them as a snowboard company. To me the d.n.a. of that company has always wanted to be a street wear company. I think they are good guys and good friends and I wish them success.

It just comes down to what you want, you know? And with Bonfire, what I have always wanted for the brand was just dumbed down and simple. Because I’m kind of a dumbed down and simple guy, and that is — I want a group of people working together to make something that’s cool, artistic, interesting, and ahead of the curve. And that’s it. And inside of all of that, you can do a ton. There’s all the movie projects, the writing, the visuals, you know the whole way you build a brand and you build a life. All of that is inside of that. That’s very different from saying, we want to sell our company to a big surfing company. We’re going to move to L.A. and we’re going to plop right in the middle of their neighborhood so they can all smell our brand and ask themselves, do we need a little serving of that? That’s a very different goal. And neither one is right or wrong, it’s just a different thing. For me, I’m just looking to stay creative and keep people engaged and to be valuable to the riders that ride our stuff and for the people that buy it. READ MORE

CONTINUE READING BRAD’S THOUGHTS ON THE GOOD OLD DAYS, SELLING OUT, THE KIDS TODAY AND MORE

We came across this piece of snowboard history recently and decided to pull it back up. Our interviews have gotten slightly more in depth over the years, but they certainly haven’t gotten any better. Original Publication date: February 1999

Still together after all these years…

So I interviewed this dude named Jeremy Jones, then I came to find out that there are two pro snowboarders named Jeremy Jones, and I was talking to the wrong one. No wonder he seemed so confused. Okay, so maybe that didn’t really happen, but it would have been pretty funny, right? In all honesty, this is an interview with Jeremy Jones, member of the world famous Forum eight. He begged me to trash him, so incase you were wondering he’s a real dick, and he sucks at snowboarding too.

Alright, first off, I was forced to ask, which clip of Decade do you think best represents your snowboarding and you would want it to go along with this very interview?

Probably my double kinked handrail shot.


This is the Decade we’re referring to, not to be confused to Double Decade, ten years later

How old are you?

23

Where do you ride?

Solitude, UT.

Who do you ride with?

J.P. Walker, Mikey Leblanc, Nate Bozung

Why do snowboarders always name other pros, don’t you have any friends who aren’t pro? Skateboarders always name their friends.

I do because they’ve been my friends since they were little, and they just happen to be pro too, and they live with me and are always with me. Skateboarders are cooler anyway.

What kind of contests do you usually do?

Big Air

Do you like competing?

It’s alright, I guess it’s fun, when you win. The check’s good.

Where’s your favorite place you’ve ever ridden?

Snow Summit, Ca. They build whatever jumps we want, they are super cool and this guy Gunny who works there is just dope.

Jeremy’s butt at the X Games in Crested Butte, CO. Photo: Shanti Sosienski.

Do you like traveling?

Yeah. I like it. I like coming home.

Do you feel like more of a rockstar when there is a camera running?

No, I just kinda feel like a cheeseball.

Do you push yourself harder when there is a camera running?

If my friends are there I will, but if they’re not it’s kinda hard to push even if there is a camera. My friends just push me really.

Would you patronize a web site entirely devoted to snowboard videos?

Probably, just to see if there’s some stuff to make fun of.

Camo — Just for hunting or super dope?

It’s for armies, but I think it’s cool. It’s out in the east coast, huh? I don’t run it too often though.

Are you related to Kevin Jones?

No.

Jenny Jones?

I wish.

Tom Jones?

No. I’m nobody.

What’s your favorite movie that has nothing to do with being extreme?

The Wedding Singer.


Jeremy’s Technical Difficulties part. Sound is disabled, so just listen to some pop punk while you watch it. Ten Foot Pole or something.

Did you ever ski?

Yeah I did until I was like 12 I think, and I’m gonna start again cause it’s rad. I went to some ski contest and the dudes were doing 1080’s and sticking them. It’s awesome, but they wear stupid clothes.

Does being a pro snowboarder get you a lot of chicks?

You know I’ve never tried to use it, but I’ve seen it get lots of chicks for lots of other people.

Do you have a crush on any snowboarder?

No females, I have a crush on some male snowboarders, but I don’t know who.

What’s your favorite prime time soap opera?

90210 and Party of Five for sure.

Boxers or briefs?

I wear boxer briefs and boxers, but briefs sucks. That question is stupid.

Have you ever bitten anyone’s style?

Not like straight up, but probably like bits of it, just like the world, every once in a while I’ve bit people’s style I’m sure.

Were you a cool kid in high school?

Not at all.

Did you get beat up?

Sometimes, I could usually run most of the time.

Who’s your favorite pro wrestler?

Hulk Hogan, he’s probably washed up now. Randy Savage is alright.

Ever belonged to anyone’s fan club?

No.

Do you own any old NKOTB paraphernalia?

No. I wish, that’d be so good. A calendar would be rad. I have Backstreet Boys magnet for my fridge.

What’s it like sharing a name with a media icon like Jeremy Baye?

It’s cool because he rides for Alphanumeric with me.

Who is your hero?

My mom, just cause she’s pulled it off.

Tell me about your first time?

It was pretty rad, I had a skateboard and I strapped rubber tape to it and mocked down my friends back yard. It was like 100 feet long. I did that for almost a full year, it was awesome.

Pro Boarders or Cool Boarders 3?

Pro Boarders. By far.

Who do you look up to in snowboarding?

Brandon Bybee and J.P. Walker

Shout outs

Gunny at Snow Summit, everyone at Forum, Steve, all the SC boys, Alphanumeric, the whole family there, my family and everyone that’s helped me out along the way.

And today…