Brooke Geery

sia 2011

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
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SIA 2011 DAY 2: Back for More

Unlike miniramps at skate tradeshows, it's easy to drop in on the session at the Salomon booth. All the snowboarders are busy taking photos with their phones. Day two of SIA 2011 happened and it was a lot like day one. New products, familiar faces, etc, but there were a few key differences: -All hangovers were provided by the Burton stripper party. We'd post lots of awesome pictures but they don't let you take pictures at strip clubs, duh. -There was a Videograss teaser premiere at Salomon. -Terry Kidwell was there. Connor from MNMNT totally met Terry Kidwell. We didn't but we took a picture of him once, so pretend…
Read More

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

SIA 2011 DAY 2: Back for More

Unlike miniramps at skate tradeshows, it's easy to drop in on the session at the Salomon booth. All the snowboarders are busy taking photos with their phones. Day two of SIA 2011 happened and it was a lot like day one. New products, familiar faces, etc, but there were a few key differences: -All hangovers were provided by the Burton stripper party. We'd post lots of awesome pictures but they don't let you take pictures at strip clubs, duh. -There was a Videograss teaser premiere at Salomon. -Terry Kidwell was there. Connor from MNMNT totally met Terry Kidwell. We didn't but we took a picture of him once, so pretend…
Read More