QR Codes Won’t Save Magazines Either

The latest in a string of useless uses for technology that the magazine industry is desperately embracing are QR Codes. What, you don't know what QR Codes are or what to do with them? You're not alone, which is probably why Transworld Biz rolled out a story today about how this little black and white eyesore will revolutionize brand marketing and interact with "that brand at a whole other level." Now I am not attacking Transworld in particular or print in general in this little rant, so I want to make that clear right now. In fact, the more time goes by and things progress, the more I have realized…
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