Brooke Geery

nike snowboarding

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Hump Day Jumps Buildings with Austin Smith

For someone who's managed to blow out his knee, not once, but twice, Austin Smith has actually had a very blessed snowboard career. After two years out with injury, he's got still got the sponsor support and to get back out there, and this year, that's exactly what he plans to do. With accolades such as rookie of the year and video part of the year already under his belt, it seems unlikely that he'll have any trouble. Just don't expect him to throw any triple corks. So you just got yourself a house in Portland, where young people go to retire... but you're not hurt anymore, so how is…
Read More

Hump Day Halloween Spectacular

Party Time Nate as "The Hoff" Halloween is this Sunday. Do you have your costume picked out yet? If you're like me, probably not, and on Saturday you'll schlep on over to Goodwill and end up with whatever ridiculous getup is leftover. But this year, why not plan ahead a little bit (seriously at this point it's only a couple days) and figure out what to be right now! To help, Party Time Nate donned several costumes made almost entirely out of snowboard gear you may very well already have, or at least if you have to buy, you'll be able to use again before next Halloween. So this weekend,…
Read More

Hump Day Uncensored: Danny Kass Interviews Brooke Geery

Since he puts the DK in DK Zoom, it seemed appropriate we interview Danny Kass right about now. But let me tell you, it wasn't easy. After two weeks of phone calls, ichats, emails and @ replies, I finally tracked down Danny in Orlando, FL. Even then he didn't want to sit down for an interview. Instead, he turned the tables interviewed me about such hot button topics as YoBeat and taking dude's virginity. Eventually we got some dirt on him, and some solid life advice from an old dude that worked at the trade show. Don't worry, if you don't care what I or Danny have to say, there…
Read More

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Hump Day Jumps Buildings with Austin Smith

For someone who's managed to blow out his knee, not once, but twice, Austin Smith has actually had a very blessed snowboard career. After two years out with injury, he's got still got the sponsor support and to get back out there, and this year, that's exactly what he plans to do. With accolades such as rookie of the year and video part of the year already under his belt, it seems unlikely that he'll have any trouble. Just don't expect him to throw any triple corks. So you just got yourself a house in Portland, where young people go to retire... but you're not hurt anymore, so how is…
Read More

Hump Day Halloween Spectacular

Party Time Nate as "The Hoff" Halloween is this Sunday. Do you have your costume picked out yet? If you're like me, probably not, and on Saturday you'll schlep on over to Goodwill and end up with whatever ridiculous getup is leftover. But this year, why not plan ahead a little bit (seriously at this point it's only a couple days) and figure out what to be right now! To help, Party Time Nate donned several costumes made almost entirely out of snowboard gear you may very well already have, or at least if you have to buy, you'll be able to use again before next Halloween. So this weekend,…
Read More

Hump Day Uncensored: Danny Kass Interviews Brooke Geery

Since he puts the DK in DK Zoom, it seemed appropriate we interview Danny Kass right about now. But let me tell you, it wasn't easy. After two weeks of phone calls, ichats, emails and @ replies, I finally tracked down Danny in Orlando, FL. Even then he didn't want to sit down for an interview. Instead, he turned the tables interviewed me about such hot button topics as YoBeat and taking dude's virginity. Eventually we got some dirt on him, and some solid life advice from an old dude that worked at the trade show. Don't worry, if you don't care what I or Danny have to say, there…
Read More

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Hump Day Jumps Buildings with Austin Smith

For someone who's managed to blow out his knee, not once, but twice, Austin Smith has actually had a very blessed snowboard career. After two years out with injury, he's got still got the sponsor support and to get back out there, and this year, that's exactly what he plans to do. With accolades such as rookie of the year and video part of the year already under his belt, it seems unlikely that he'll have any trouble. Just don't expect him to throw any triple corks. So you just got yourself a house in Portland, where young people go to retire... but you're not hurt anymore, so how is…
Read More

Hump Day Halloween Spectacular

Party Time Nate as "The Hoff" Halloween is this Sunday. Do you have your costume picked out yet? If you're like me, probably not, and on Saturday you'll schlep on over to Goodwill and end up with whatever ridiculous getup is leftover. But this year, why not plan ahead a little bit (seriously at this point it's only a couple days) and figure out what to be right now! To help, Party Time Nate donned several costumes made almost entirely out of snowboard gear you may very well already have, or at least if you have to buy, you'll be able to use again before next Halloween. So this weekend,…
Read More

Hump Day Uncensored: Danny Kass Interviews Brooke Geery

Since he puts the DK in DK Zoom, it seemed appropriate we interview Danny Kass right about now. But let me tell you, it wasn't easy. After two weeks of phone calls, ichats, emails and @ replies, I finally tracked down Danny in Orlando, FL. Even then he didn't want to sit down for an interview. Instead, he turned the tables interviewed me about such hot button topics as YoBeat and taking dude's virginity. Eventually we got some dirt on him, and some solid life advice from an old dude that worked at the trade show. Don't worry, if you don't care what I or Danny have to say, there…
Read More

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Hump Day Jumps Buildings with Austin Smith

For someone who's managed to blow out his knee, not once, but twice, Austin Smith has actually had a very blessed snowboard career. After two years out with injury, he's got still got the sponsor support and to get back out there, and this year, that's exactly what he plans to do. With accolades such as rookie of the year and video part of the year already under his belt, it seems unlikely that he'll have any trouble. Just don't expect him to throw any triple corks. So you just got yourself a house in Portland, where young people go to retire... but you're not hurt anymore, so how is…
Read More

Hump Day Halloween Spectacular

Party Time Nate as "The Hoff" Halloween is this Sunday. Do you have your costume picked out yet? If you're like me, probably not, and on Saturday you'll schlep on over to Goodwill and end up with whatever ridiculous getup is leftover. But this year, why not plan ahead a little bit (seriously at this point it's only a couple days) and figure out what to be right now! To help, Party Time Nate donned several costumes made almost entirely out of snowboard gear you may very well already have, or at least if you have to buy, you'll be able to use again before next Halloween. So this weekend,…
Read More

Hump Day Uncensored: Danny Kass Interviews Brooke Geery

Since he puts the DK in DK Zoom, it seemed appropriate we interview Danny Kass right about now. But let me tell you, it wasn't easy. After two weeks of phone calls, ichats, emails and @ replies, I finally tracked down Danny in Orlando, FL. Even then he didn't want to sit down for an interview. Instead, he turned the tables interviewed me about such hot button topics as YoBeat and taking dude's virginity. Eventually we got some dirt on him, and some solid life advice from an old dude that worked at the trade show. Don't worry, if you don't care what I or Danny have to say, there…
Read More

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Hump Day Jumps Buildings with Austin Smith

For someone who's managed to blow out his knee, not once, but twice, Austin Smith has actually had a very blessed snowboard career. After two years out with injury, he's got still got the sponsor support and to get back out there, and this year, that's exactly what he plans to do. With accolades such as rookie of the year and video part of the year already under his belt, it seems unlikely that he'll have any trouble. Just don't expect him to throw any triple corks. So you just got yourself a house in Portland, where young people go to retire... but you're not hurt anymore, so how is…
Read More

Hump Day Halloween Spectacular

Party Time Nate as "The Hoff" Halloween is this Sunday. Do you have your costume picked out yet? If you're like me, probably not, and on Saturday you'll schlep on over to Goodwill and end up with whatever ridiculous getup is leftover. But this year, why not plan ahead a little bit (seriously at this point it's only a couple days) and figure out what to be right now! To help, Party Time Nate donned several costumes made almost entirely out of snowboard gear you may very well already have, or at least if you have to buy, you'll be able to use again before next Halloween. So this weekend,…
Read More

Hump Day Uncensored: Danny Kass Interviews Brooke Geery

Since he puts the DK in DK Zoom, it seemed appropriate we interview Danny Kass right about now. But let me tell you, it wasn't easy. After two weeks of phone calls, ichats, emails and @ replies, I finally tracked down Danny in Orlando, FL. Even then he didn't want to sit down for an interview. Instead, he turned the tables interviewed me about such hot button topics as YoBeat and taking dude's virginity. Eventually we got some dirt on him, and some solid life advice from an old dude that worked at the trade show. Don't worry, if you don't care what I or Danny have to say, there…
Read More

SIA 2011 Day 3: A Marketing Analysis

At this point we've seen enough boards, boots, bindings, outerwear and accessories that it feels like it's already 2012. The boards have things like ollie bars, scoop bases and kick jammers (we made those last two up). Outerwear is more more tech (or in some cases less tech) and will hopefully keep you warm and dry on hill. You can get a goggle to match absolutely any outfit, and a helmet too. Bindings are more adjustable than ever, and boots are the lightest they've ever been. And collaborations are still hot. But what did we really learn at SIA? We learned what will sell this year. See the above pie…
Read More

Hump Day Jumps Buildings with Austin Smith

For someone who's managed to blow out his knee, not once, but twice, Austin Smith has actually had a very blessed snowboard career. After two years out with injury, he's got still got the sponsor support and to get back out there, and this year, that's exactly what he plans to do. With accolades such as rookie of the year and video part of the year already under his belt, it seems unlikely that he'll have any trouble. Just don't expect him to throw any triple corks. So you just got yourself a house in Portland, where young people go to retire... but you're not hurt anymore, so how is…
Read More

Hump Day Halloween Spectacular

Party Time Nate as "The Hoff" Halloween is this Sunday. Do you have your costume picked out yet? If you're like me, probably not, and on Saturday you'll schlep on over to Goodwill and end up with whatever ridiculous getup is leftover. But this year, why not plan ahead a little bit (seriously at this point it's only a couple days) and figure out what to be right now! To help, Party Time Nate donned several costumes made almost entirely out of snowboard gear you may very well already have, or at least if you have to buy, you'll be able to use again before next Halloween. So this weekend,…
Read More

Hump Day Uncensored: Danny Kass Interviews Brooke Geery

Since he puts the DK in DK Zoom, it seemed appropriate we interview Danny Kass right about now. But let me tell you, it wasn't easy. After two weeks of phone calls, ichats, emails and @ replies, I finally tracked down Danny in Orlando, FL. Even then he didn't want to sit down for an interview. Instead, he turned the tables interviewed me about such hot button topics as YoBeat and taking dude's virginity. Eventually we got some dirt on him, and some solid life advice from an old dude that worked at the trade show. Don't worry, if you don't care what I or Danny have to say, there…
Read More