I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…