Modern Snowboard Marketing in Three Easy Steps

Even after reading the simple list of ideas put forth in our "How To Get OUT of the Snowboard Industry" post, you may not have been able to pull the trigger, and find yourself in the position to be marketing for a medium-to-large snowboard brand this season. It’s hard, because you’re kind of lazy, you still don’t really get it, and the unnamed backer you're working for pays you barely more than a living wage under the guise of the “bad economy” and that fact that you “love snowboarding.” On top of that, your budget got cut again, so after paying for all the necessary things such as a team,…
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