Portland Oregon-Based Digital Media

A few lucky jerks on the west coast are already riding (Colorado and Oregon even have open resorts), but for most people the season is yet to really get underway. So how can you pass the time until the snow starts falling and the lifts turn, while simultaneously upping your stoke for the season? Why not dig through the hard drive and put together your own season edit. You know you’ve got enough footage because the constantly rolling GoPro’s of last season let very few stunts go undocumented, so open up iMovie and make it happen. However, if you want it to hype up anyone besides you and your mom, follow these few simple rules.

Pick a good song. It can be tempting to go with something on trend (ghetto rap) or something really obscure so that everyone knows how cool you are, but the music will set the tone for your entire edit. Pick something that is fun to listen to. (I love Rebecca Black, and now you have it stuck in your head. Joke’s on you, sucka.)

Don’t repeat tricks. We’re all SUPER EXCITED that you can 270 out of park boxes, but you don’t need do show us that you can, in fact, do it out of every box in every park in your entire state. Pick the best version and call it good. (I can only do 50-50’s, so suck it.)

Mix it up. No one wants to watch a whole edit of park boxes, so throw in a pow turn, some jumps, urban shit, skate clips, whatever you have. Not only will it make things way more interesting, but it will show how well rounded you are. (Yeah, I totally took a trip to Vermont in between Ski Bowl laps and I skate!)

Production value counts… It SUCKS watching videos when you can’t see what’s going on because it’s so interlaced, dark, or otherwise pixilated — so learn how to export correctly. If at all possible, leave the shots your 12-year-old brother with Tourette’s shot on the cutting room floor. (Whatever, my friends are awesome at GoPro follow filming.)

…But don’t over do it. A few funny clips is cool, but if you’re editing your WHOLE video to a movie, Internet memes or Pokemon, it’s gonna get real old. Same goes for effects. Just because they’re there, doesn’t mean you have to use them. (Who am I kidding, I don’t even know what the effects do or how to use them.)

Keep it short. Jed Anderson can put together a two-song part. You can’t. (Admittedly, I just wanted to get to the part where the dude starts rapping. Sorry.)

Now that you know the secrets to making a mildly entertaining video that may get up to and including 25 views from your friends and family, get to it! If you’re actually good at snowboarding, maybe it will get you some free gear flowing, and if not, well, at least you’ll have something to show your kids when they accuse you of being “uncool” someday.

PS. Mine is a joke. Here’s one that’s slightly more serious from Carson Wiser in case you feel violated.

getready555

Even though you’ve survived the past few seasons without sponsors, but in this economy, it’s time to start locking down those boxes of free product. Right now is the perfect time to hit up companies, as most TM’s are just sitting around bored waiting for the snow to fly. Once they start traveling for the season, you’ll have a much more difficult time getting them to pay attention to you. These days, there are several websites dedicated to getting you sponsored, but they are all bullshit. Rather, follow our foolproof five-step plan, which will guarantee you at least new board this season!

Step 1: Make yourself a Facebook fan page

Any brand that has been paying attention knows — it’s all about your Facebook fans. They say each fan is worth something like $3, so the more fans you have, the more dollar signs a company will see next to your name. It’s imperative that you suggest everyone be fans of yourself before you even begin the rest of the process. Once you have fans numbering in the double digits, some serious stunts in your video section, and a few candid lifestyle shots to show your great personality, you’re ready to move on.

Step 2: Send your Sponsor me video to YoBeat

It’s important to show potential sponsors you can get coverage in places other than Vimeo, Youtube and Facebook. Since you’ve already created an amazing sponsor me video for your Facebook page, send it to YoBeat and ask really nicely for us to post it. If we post it, then it’s likely everyone else will too, and it will make the next step that much easier!

Step 3: Send out your resume to all the cool companies.

Pick your top 5 dream sponsors and really concentrate on those. There is no reason to dilute your efforts by contacting brands whose stuff you’d only use cause it’s free. You only need to draft one letter, but remember to change out the names to the appropriate one! You don’t want to email Kevin at K2 and start with “Hey Java!” Those guys totally talk.

Step 4: Lower your standards

When you don’t hear back from your dream companies, maybe you will have to stoop to a strange fringe company with lower standards. They’ll be so excited you’ve even heard of them, they’ll pick you up in a second, right?

Step 5: Buy a board

If, after a few months of self promotion, you have not received a single response, maybe your swivels aren’t up to snuff. Head out to your local shop and purchase the newest, hottest gear with your parents’ hard earned money. That way, you can at least pretend you’re actually sponsored to your friends.

brookeandjp1

This is from the 90s. I was sure I would “make it” and be as cool as JP was soon!

If you are reading this site, there’s a good chance you do now, or at one point, wanted to be a pro snowboarder. I know I did. All the glamor, travel, and most importantly free stuff seemed mighty tempting. For me an injury essentially ended my “career,” but for most life just happens. One day, you wake up and realize you’re in your mid 20s and 17-year-old kids are way, way better than you ever were or ever will be. But don’t fret. The dream doesn’t have to die with your desire to do a double cork. Here are a few suggestions for keeping the dream alive.

1.    Start a video production company. It’s totally legit to film your semisweet skills if you are part of a “crew.” Sure, you personally are nothing that special anymore, but since you and all your buddies are “making it happen” it’s totally cool that you get a short part in the film. Since you’ll likely be overshadowed by others’ sweeter skills in the video, be sure to re edit your part to make sure you keep those free boards flowing! (Love you Pat!)

2.    Get an industry job. Those industry guys get tons of free stuff, after all, they are the ones who give it out. But be warned, the best jobs, the ones the include travel and the most free gear, usually go to ex pros who’ve already lived the dream. If you don’t have any real skills, customer service is probably the best you’ll do, but at least you can tell people about how cool the company you work for is. (Love you Nate!)

3.    Get a camera. There is tons of money in snowboard photography. You will be making so much of it you can go to the store and buy whatever you want, whenever you want, which is truly the dream. (Love you Robbie!)

4.    Date a pro. Obviously this is easier for girls than boys, but there are a few single somewhat lovely ladies who will totally hook you up with their hand-me-down gear when they get rid of it. If that’s not a dream, I don’t know what is. (Love you Shaun White’s girlfriend!)

5.    Work for a magazine. Sorry kids, print is dying, better not get your hopes up for this one. You could probably start a blog though. I’ve heard it’s not that hard. (Love you magazines!)

6.    Just go snowboarding for fun.  Be a smart shopper and buy a new board when you need one. Get exactly what you want. Have the most fun.