Why Facebook Likes (still) Don’t Matter

I recently did a little stint at a big corporation. For the sake of keeping it tight, I won't say who it was. Anyway, one of the big "initiatives" was gaining Facebook likes. Having a lot of fans, after all, greatly increases your ability to spam them with your messages. Anyway, all sorts of different methods were used, from advertising, to posting quality content, to actually responding to people. And it worked, they got lots of likes. But ever since last week's Kitchen Nightmares seemingly ruined any chance of Amy's Baking Company succeeding, the impending facebook melt down and ultimate social media faux pas has been quite entertaining. But you…
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