Portland Oregon-Based Digital Media

How to get me to post your GoPro edit:

1. Put cats in it.

2. Make it funny.

4. Call it the Best Edit Ever.

3. Be TJ Schneider.

Simple, really.

 

 

The best way to spend 30 seconds, ever.

Losing it

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The first few days back from a trip are always weird. Maybe it’s the jet lag (but seriously, it was only three hours of time difference) or the fact that I almost have to get re-accustomed to sleeping in the insane comfort that is my own bed. Maybe I just get out of the habit of getting up, going into the office, and working. Whatever it is, it taking longer than usual this time.

When I am out of town for awhile I forget about what I have to do. I always have several projects going at once, and since I am usually traveling for one at a time that one takes precidance and the rest are nearly forgotten.  This morning I got an email asking about text for one of the forgotten projects. Crap! It’s never good to admit you aren’t working on something so the drill is: Make up excuse. Give a date you’ll have it done. Do it. Everyone is happy. But silly me, I said I’d have it done by the end of the week. Oh yeah, Top Chef was on last night (yes I track time by TV Shows), it’s Thursday. The end of the week is TOMORROW!

I’m also working on several other things– I need a t-shirt slogan for the new Alliance Wakeskate site (it’s not going well.) I have to track down old, illusive pro snowboarders to get quotes for a story.  I am supposed to be writing a profile, of course the subject isn’t returning my emails anymore. I am planning a magazine trip, and I have two photographers who think they are going. I have to break the bad news to one of them.

Mostly though, I have to get my head straight. I don’t know if it’s going to help, but I have been browsing the world wide web. I came across this. It’s good. Also my cats rule. Here is a picture.

kitties.jpg

Cat-ciphex

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Aciphex

Ever since I got this blog there are two topics I have been threatening to cover, but have yet to get around to. I figure today is the day! First is Aciphex. When you look at the word Aciphex, it really doesn’t have the same affect as when you hear it said outloud on a commercial during a HGTV daytime show. There you are, minding your own business, when all of a sudden the TV voice is saying “Ass-effects.” And he’s totally serious about it. Now obviously the makers of Aciphex, which is actually a heart burn drug and not to control gas as one would assume, realized that this name may be misinterpreted, so they make sure to spell it out at the end of the commercial. But I have to wonder, how did this drug come to get such an unfortunate name?

The way I see it, there are a few possibilities. First, all the good names like Nexium, Prilosec, Zantac and Pepcid were already taken. Second is someone thought it would be really funny (and it is!) But the most likely is that the name was passed around over email, and no one ever bothered to say it outloud. By the time they finally did, it was too late– they already had their FDA approval, the ad campaign was done, it was just too hard to change it. Sort of like how several of the elements of the new wakeskate site I am working on are not quite what I wanted. By the time I changed my mind, it was was too much work to change them, so we are stuck with something stupid like “wakeskating’s source.”

The second highly anticipated (ok, I don’t really know who is anticipating it) blog topic is kitty soccer! I recently got another furry feline to keep Tyra company. We named him Willis so when he meowed we could say “what cha talkin bout Willis” but as it turns out, he’s not a bigger talker. He and Tyra are tight though, and one the most adorable things they do together is play kitty soccer. I finally got around to filming one especially thrilling match.