Brooke Geery

Media

How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
Read More

A Quick Guide to Online PR

Dear PR People of the World, Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you've sent it to me as if you think I am putting it in a magazine. See, on "the internet" photos don't need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this…
Read More

Confessions of a Blogger

I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

Broadcasting Live from Mt. Hood on the Droid

In case you were wondering what I bought myself for Christmas, it was a much-needed new phone in the form of the Motorola Droid. Verizon managed to grant me my bitchin' $50 credit towards a new phone on actual Chrismas, which meant I had to wait a full day to get this bad boy. In short, it's like an iPhone, but not as "cool." To save you from having to comment, I didn't get an iPhone because I've had Verizon since 2001 and I figure, why switch now. So whatever. I'm sure you've seen the "droid does" commercials, unless of course, you don't have TV, in which case, I'll sum…
Read More

Fail

Hello Brooke, My team just forwarded me the link to your blog and I have to admit, you do nice work.  There's a lot of really cool content, and with the season upon us, it gets me totally stoked for this winter!  That leads me to why I'm writing you. I’m part of a new social platform called Honk.com, and I think that you would really contribute to our site.  Our focus is on car-shopping, but we’re doing it in a way that’s new to this space.  Instead of focusing solely on mechanical jargon and "gearhead" lingo, Honk is social and people-oriented.  Our consumer reviews and advanced data tools help…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

5 Things I Did This Week

I had a good three-week run of my list of 5 things more important/interesting than snowboarding, and I still plan to do them occasionally, but being honest, I haven't really been paying attention to the outside world lately. Rather I've been perfecting my sales skills, running too many websites, and even doing a little actual snowboarding. But I know my 8 dedicated brookegeery.com readers demand new content, so here's 5 Things I Did This Week. 1. 2009 Alliance Superlatives. In years past this has been a large magazine feature, but as you may have heard, times are tough for print right now. So with reduced page counts, the feature has…
Read More

5 Things: October 24, 2009

Wow, it was a slow news week. The balloon boy turned out to be a hoax, and reports of "Michael Jackson ordering take out" were unfounded. I really had to scrounge around the internet to even find 5 things I found important/interesting this week. But I did it, because this is how I give my life meaning and purpose. Here goes: 1. Montana football coach can't take a joke the truth. In my line of work, I am well aware that some people have no sense of humor. Then Ian tuned me into this story about his alma matter. University of Montana football coach Bobby Hauck is leading his team…
Read More

How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
Read More

A Quick Guide to Online PR

Dear PR People of the World, Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you've sent it to me as if you think I am putting it in a magazine. See, on "the internet" photos don't need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this…
Read More

Confessions of a Blogger

I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

Broadcasting Live from Mt. Hood on the Droid

In case you were wondering what I bought myself for Christmas, it was a much-needed new phone in the form of the Motorola Droid. Verizon managed to grant me my bitchin' $50 credit towards a new phone on actual Chrismas, which meant I had to wait a full day to get this bad boy. In short, it's like an iPhone, but not as "cool." To save you from having to comment, I didn't get an iPhone because I've had Verizon since 2001 and I figure, why switch now. So whatever. I'm sure you've seen the "droid does" commercials, unless of course, you don't have TV, in which case, I'll sum…
Read More

Fail

Hello Brooke, My team just forwarded me the link to your blog and I have to admit, you do nice work.  There's a lot of really cool content, and with the season upon us, it gets me totally stoked for this winter!  That leads me to why I'm writing you. I’m part of a new social platform called Honk.com, and I think that you would really contribute to our site.  Our focus is on car-shopping, but we’re doing it in a way that’s new to this space.  Instead of focusing solely on mechanical jargon and "gearhead" lingo, Honk is social and people-oriented.  Our consumer reviews and advanced data tools help…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

5 Things I Did This Week

I had a good three-week run of my list of 5 things more important/interesting than snowboarding, and I still plan to do them occasionally, but being honest, I haven't really been paying attention to the outside world lately. Rather I've been perfecting my sales skills, running too many websites, and even doing a little actual snowboarding. But I know my 8 dedicated brookegeery.com readers demand new content, so here's 5 Things I Did This Week. 1. 2009 Alliance Superlatives. In years past this has been a large magazine feature, but as you may have heard, times are tough for print right now. So with reduced page counts, the feature has…
Read More

5 Things: October 24, 2009

Wow, it was a slow news week. The balloon boy turned out to be a hoax, and reports of "Michael Jackson ordering take out" were unfounded. I really had to scrounge around the internet to even find 5 things I found important/interesting this week. But I did it, because this is how I give my life meaning and purpose. Here goes: 1. Montana football coach can't take a joke the truth. In my line of work, I am well aware that some people have no sense of humor. Then Ian tuned me into this story about his alma matter. University of Montana football coach Bobby Hauck is leading his team…
Read More

How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
Read More

A Quick Guide to Online PR

Dear PR People of the World, Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you've sent it to me as if you think I am putting it in a magazine. See, on "the internet" photos don't need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this…
Read More

Confessions of a Blogger

I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

Broadcasting Live from Mt. Hood on the Droid

In case you were wondering what I bought myself for Christmas, it was a much-needed new phone in the form of the Motorola Droid. Verizon managed to grant me my bitchin' $50 credit towards a new phone on actual Chrismas, which meant I had to wait a full day to get this bad boy. In short, it's like an iPhone, but not as "cool." To save you from having to comment, I didn't get an iPhone because I've had Verizon since 2001 and I figure, why switch now. So whatever. I'm sure you've seen the "droid does" commercials, unless of course, you don't have TV, in which case, I'll sum…
Read More

Fail

Hello Brooke, My team just forwarded me the link to your blog and I have to admit, you do nice work.  There's a lot of really cool content, and with the season upon us, it gets me totally stoked for this winter!  That leads me to why I'm writing you. I’m part of a new social platform called Honk.com, and I think that you would really contribute to our site.  Our focus is on car-shopping, but we’re doing it in a way that’s new to this space.  Instead of focusing solely on mechanical jargon and "gearhead" lingo, Honk is social and people-oriented.  Our consumer reviews and advanced data tools help…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

5 Things I Did This Week

I had a good three-week run of my list of 5 things more important/interesting than snowboarding, and I still plan to do them occasionally, but being honest, I haven't really been paying attention to the outside world lately. Rather I've been perfecting my sales skills, running too many websites, and even doing a little actual snowboarding. But I know my 8 dedicated brookegeery.com readers demand new content, so here's 5 Things I Did This Week. 1. 2009 Alliance Superlatives. In years past this has been a large magazine feature, but as you may have heard, times are tough for print right now. So with reduced page counts, the feature has…
Read More

5 Things: October 24, 2009

Wow, it was a slow news week. The balloon boy turned out to be a hoax, and reports of "Michael Jackson ordering take out" were unfounded. I really had to scrounge around the internet to even find 5 things I found important/interesting this week. But I did it, because this is how I give my life meaning and purpose. Here goes: 1. Montana football coach can't take a joke the truth. In my line of work, I am well aware that some people have no sense of humor. Then Ian tuned me into this story about his alma matter. University of Montana football coach Bobby Hauck is leading his team…
Read More

How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
Read More

A Quick Guide to Online PR

Dear PR People of the World, Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you've sent it to me as if you think I am putting it in a magazine. See, on "the internet" photos don't need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this…
Read More

Confessions of a Blogger

I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

Broadcasting Live from Mt. Hood on the Droid

In case you were wondering what I bought myself for Christmas, it was a much-needed new phone in the form of the Motorola Droid. Verizon managed to grant me my bitchin' $50 credit towards a new phone on actual Chrismas, which meant I had to wait a full day to get this bad boy. In short, it's like an iPhone, but not as "cool." To save you from having to comment, I didn't get an iPhone because I've had Verizon since 2001 and I figure, why switch now. So whatever. I'm sure you've seen the "droid does" commercials, unless of course, you don't have TV, in which case, I'll sum…
Read More

Fail

Hello Brooke, My team just forwarded me the link to your blog and I have to admit, you do nice work.  There's a lot of really cool content, and with the season upon us, it gets me totally stoked for this winter!  That leads me to why I'm writing you. I’m part of a new social platform called Honk.com, and I think that you would really contribute to our site.  Our focus is on car-shopping, but we’re doing it in a way that’s new to this space.  Instead of focusing solely on mechanical jargon and "gearhead" lingo, Honk is social and people-oriented.  Our consumer reviews and advanced data tools help…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

5 Things I Did This Week

I had a good three-week run of my list of 5 things more important/interesting than snowboarding, and I still plan to do them occasionally, but being honest, I haven't really been paying attention to the outside world lately. Rather I've been perfecting my sales skills, running too many websites, and even doing a little actual snowboarding. But I know my 8 dedicated brookegeery.com readers demand new content, so here's 5 Things I Did This Week. 1. 2009 Alliance Superlatives. In years past this has been a large magazine feature, but as you may have heard, times are tough for print right now. So with reduced page counts, the feature has…
Read More

5 Things: October 24, 2009

Wow, it was a slow news week. The balloon boy turned out to be a hoax, and reports of "Michael Jackson ordering take out" were unfounded. I really had to scrounge around the internet to even find 5 things I found important/interesting this week. But I did it, because this is how I give my life meaning and purpose. Here goes: 1. Montana football coach can't take a joke the truth. In my line of work, I am well aware that some people have no sense of humor. Then Ian tuned me into this story about his alma matter. University of Montana football coach Bobby Hauck is leading his team…
Read More

How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
Read More

A Quick Guide to Online PR

Dear PR People of the World, Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you've sent it to me as if you think I am putting it in a magazine. See, on "the internet" photos don't need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this…
Read More

Confessions of a Blogger

I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

Broadcasting Live from Mt. Hood on the Droid

In case you were wondering what I bought myself for Christmas, it was a much-needed new phone in the form of the Motorola Droid. Verizon managed to grant me my bitchin' $50 credit towards a new phone on actual Chrismas, which meant I had to wait a full day to get this bad boy. In short, it's like an iPhone, but not as "cool." To save you from having to comment, I didn't get an iPhone because I've had Verizon since 2001 and I figure, why switch now. So whatever. I'm sure you've seen the "droid does" commercials, unless of course, you don't have TV, in which case, I'll sum…
Read More

Fail

Hello Brooke, My team just forwarded me the link to your blog and I have to admit, you do nice work.  There's a lot of really cool content, and with the season upon us, it gets me totally stoked for this winter!  That leads me to why I'm writing you. I’m part of a new social platform called Honk.com, and I think that you would really contribute to our site.  Our focus is on car-shopping, but we’re doing it in a way that’s new to this space.  Instead of focusing solely on mechanical jargon and "gearhead" lingo, Honk is social and people-oriented.  Our consumer reviews and advanced data tools help…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

5 Things I Did This Week

I had a good three-week run of my list of 5 things more important/interesting than snowboarding, and I still plan to do them occasionally, but being honest, I haven't really been paying attention to the outside world lately. Rather I've been perfecting my sales skills, running too many websites, and even doing a little actual snowboarding. But I know my 8 dedicated brookegeery.com readers demand new content, so here's 5 Things I Did This Week. 1. 2009 Alliance Superlatives. In years past this has been a large magazine feature, but as you may have heard, times are tough for print right now. So with reduced page counts, the feature has…
Read More

5 Things: October 24, 2009

Wow, it was a slow news week. The balloon boy turned out to be a hoax, and reports of "Michael Jackson ordering take out" were unfounded. I really had to scrounge around the internet to even find 5 things I found important/interesting this week. But I did it, because this is how I give my life meaning and purpose. Here goes: 1. Montana football coach can't take a joke the truth. In my line of work, I am well aware that some people have no sense of humor. Then Ian tuned me into this story about his alma matter. University of Montana football coach Bobby Hauck is leading his team…
Read More

How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
Read More

A Quick Guide to Online PR

Dear PR People of the World, Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you've sent it to me as if you think I am putting it in a magazine. See, on "the internet" photos don't need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this…
Read More

Confessions of a Blogger

I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

Broadcasting Live from Mt. Hood on the Droid

In case you were wondering what I bought myself for Christmas, it was a much-needed new phone in the form of the Motorola Droid. Verizon managed to grant me my bitchin' $50 credit towards a new phone on actual Chrismas, which meant I had to wait a full day to get this bad boy. In short, it's like an iPhone, but not as "cool." To save you from having to comment, I didn't get an iPhone because I've had Verizon since 2001 and I figure, why switch now. So whatever. I'm sure you've seen the "droid does" commercials, unless of course, you don't have TV, in which case, I'll sum…
Read More

Fail

Hello Brooke, My team just forwarded me the link to your blog and I have to admit, you do nice work.  There's a lot of really cool content, and with the season upon us, it gets me totally stoked for this winter!  That leads me to why I'm writing you. I’m part of a new social platform called Honk.com, and I think that you would really contribute to our site.  Our focus is on car-shopping, but we’re doing it in a way that’s new to this space.  Instead of focusing solely on mechanical jargon and "gearhead" lingo, Honk is social and people-oriented.  Our consumer reviews and advanced data tools help…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

5 Things I Did This Week

I had a good three-week run of my list of 5 things more important/interesting than snowboarding, and I still plan to do them occasionally, but being honest, I haven't really been paying attention to the outside world lately. Rather I've been perfecting my sales skills, running too many websites, and even doing a little actual snowboarding. But I know my 8 dedicated brookegeery.com readers demand new content, so here's 5 Things I Did This Week. 1. 2009 Alliance Superlatives. In years past this has been a large magazine feature, but as you may have heard, times are tough for print right now. So with reduced page counts, the feature has…
Read More

5 Things: October 24, 2009

Wow, it was a slow news week. The balloon boy turned out to be a hoax, and reports of "Michael Jackson ordering take out" were unfounded. I really had to scrounge around the internet to even find 5 things I found important/interesting this week. But I did it, because this is how I give my life meaning and purpose. Here goes: 1. Montana football coach can't take a joke the truth. In my line of work, I am well aware that some people have no sense of humor. Then Ian tuned me into this story about his alma matter. University of Montana football coach Bobby Hauck is leading his team…
Read More

How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
Read More

A Quick Guide to Online PR

Dear PR People of the World, Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you've sent it to me as if you think I am putting it in a magazine. See, on "the internet" photos don't need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this…
Read More

Confessions of a Blogger

I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

Broadcasting Live from Mt. Hood on the Droid

In case you were wondering what I bought myself for Christmas, it was a much-needed new phone in the form of the Motorola Droid. Verizon managed to grant me my bitchin' $50 credit towards a new phone on actual Chrismas, which meant I had to wait a full day to get this bad boy. In short, it's like an iPhone, but not as "cool." To save you from having to comment, I didn't get an iPhone because I've had Verizon since 2001 and I figure, why switch now. So whatever. I'm sure you've seen the "droid does" commercials, unless of course, you don't have TV, in which case, I'll sum…
Read More

Fail

Hello Brooke, My team just forwarded me the link to your blog and I have to admit, you do nice work.  There's a lot of really cool content, and with the season upon us, it gets me totally stoked for this winter!  That leads me to why I'm writing you. I’m part of a new social platform called Honk.com, and I think that you would really contribute to our site.  Our focus is on car-shopping, but we’re doing it in a way that’s new to this space.  Instead of focusing solely on mechanical jargon and "gearhead" lingo, Honk is social and people-oriented.  Our consumer reviews and advanced data tools help…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

5 Things I Did This Week

I had a good three-week run of my list of 5 things more important/interesting than snowboarding, and I still plan to do them occasionally, but being honest, I haven't really been paying attention to the outside world lately. Rather I've been perfecting my sales skills, running too many websites, and even doing a little actual snowboarding. But I know my 8 dedicated brookegeery.com readers demand new content, so here's 5 Things I Did This Week. 1. 2009 Alliance Superlatives. In years past this has been a large magazine feature, but as you may have heard, times are tough for print right now. So with reduced page counts, the feature has…
Read More

5 Things: October 24, 2009

Wow, it was a slow news week. The balloon boy turned out to be a hoax, and reports of "Michael Jackson ordering take out" were unfounded. I really had to scrounge around the internet to even find 5 things I found important/interesting this week. But I did it, because this is how I give my life meaning and purpose. Here goes: 1. Montana football coach can't take a joke the truth. In my line of work, I am well aware that some people have no sense of humor. Then Ian tuned me into this story about his alma matter. University of Montana football coach Bobby Hauck is leading his team…
Read More

How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
Read More

A Quick Guide to Online PR

Dear PR People of the World, Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you've sent it to me as if you think I am putting it in a magazine. See, on "the internet" photos don't need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this…
Read More

Confessions of a Blogger

I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

Broadcasting Live from Mt. Hood on the Droid

In case you were wondering what I bought myself for Christmas, it was a much-needed new phone in the form of the Motorola Droid. Verizon managed to grant me my bitchin' $50 credit towards a new phone on actual Chrismas, which meant I had to wait a full day to get this bad boy. In short, it's like an iPhone, but not as "cool." To save you from having to comment, I didn't get an iPhone because I've had Verizon since 2001 and I figure, why switch now. So whatever. I'm sure you've seen the "droid does" commercials, unless of course, you don't have TV, in which case, I'll sum…
Read More

Fail

Hello Brooke, My team just forwarded me the link to your blog and I have to admit, you do nice work.  There's a lot of really cool content, and with the season upon us, it gets me totally stoked for this winter!  That leads me to why I'm writing you. I’m part of a new social platform called Honk.com, and I think that you would really contribute to our site.  Our focus is on car-shopping, but we’re doing it in a way that’s new to this space.  Instead of focusing solely on mechanical jargon and "gearhead" lingo, Honk is social and people-oriented.  Our consumer reviews and advanced data tools help…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

5 Things I Did This Week

I had a good three-week run of my list of 5 things more important/interesting than snowboarding, and I still plan to do them occasionally, but being honest, I haven't really been paying attention to the outside world lately. Rather I've been perfecting my sales skills, running too many websites, and even doing a little actual snowboarding. But I know my 8 dedicated brookegeery.com readers demand new content, so here's 5 Things I Did This Week. 1. 2009 Alliance Superlatives. In years past this has been a large magazine feature, but as you may have heard, times are tough for print right now. So with reduced page counts, the feature has…
Read More

5 Things: October 24, 2009

Wow, it was a slow news week. The balloon boy turned out to be a hoax, and reports of "Michael Jackson ordering take out" were unfounded. I really had to scrounge around the internet to even find 5 things I found important/interesting this week. But I did it, because this is how I give my life meaning and purpose. Here goes: 1. Montana football coach can't take a joke the truth. In my line of work, I am well aware that some people have no sense of humor. Then Ian tuned me into this story about his alma matter. University of Montana football coach Bobby Hauck is leading his team…
Read More

How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
Read More

A Quick Guide to Online PR

Dear PR People of the World, Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you've sent it to me as if you think I am putting it in a magazine. See, on "the internet" photos don't need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this…
Read More

Confessions of a Blogger

I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

Broadcasting Live from Mt. Hood on the Droid

In case you were wondering what I bought myself for Christmas, it was a much-needed new phone in the form of the Motorola Droid. Verizon managed to grant me my bitchin' $50 credit towards a new phone on actual Chrismas, which meant I had to wait a full day to get this bad boy. In short, it's like an iPhone, but not as "cool." To save you from having to comment, I didn't get an iPhone because I've had Verizon since 2001 and I figure, why switch now. So whatever. I'm sure you've seen the "droid does" commercials, unless of course, you don't have TV, in which case, I'll sum…
Read More

Fail

Hello Brooke, My team just forwarded me the link to your blog and I have to admit, you do nice work.  There's a lot of really cool content, and with the season upon us, it gets me totally stoked for this winter!  That leads me to why I'm writing you. I’m part of a new social platform called Honk.com, and I think that you would really contribute to our site.  Our focus is on car-shopping, but we’re doing it in a way that’s new to this space.  Instead of focusing solely on mechanical jargon and "gearhead" lingo, Honk is social and people-oriented.  Our consumer reviews and advanced data tools help…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

5 Things I Did This Week

I had a good three-week run of my list of 5 things more important/interesting than snowboarding, and I still plan to do them occasionally, but being honest, I haven't really been paying attention to the outside world lately. Rather I've been perfecting my sales skills, running too many websites, and even doing a little actual snowboarding. But I know my 8 dedicated brookegeery.com readers demand new content, so here's 5 Things I Did This Week. 1. 2009 Alliance Superlatives. In years past this has been a large magazine feature, but as you may have heard, times are tough for print right now. So with reduced page counts, the feature has…
Read More

5 Things: October 24, 2009

Wow, it was a slow news week. The balloon boy turned out to be a hoax, and reports of "Michael Jackson ordering take out" were unfounded. I really had to scrounge around the internet to even find 5 things I found important/interesting this week. But I did it, because this is how I give my life meaning and purpose. Here goes: 1. Montana football coach can't take a joke the truth. In my line of work, I am well aware that some people have no sense of humor. Then Ian tuned me into this story about his alma matter. University of Montana football coach Bobby Hauck is leading his team…
Read More

How NOT to Get Published

So you wanna break into "the industry." You've got a video camera, still camera, or have been known to put words together to form sentences. You've even started your own blog, and for your money, it's way better than anything else out there. Maybe you've even managed to put together a full length video. Clearly you have what it takes to be the next (insert action sport here) media super star. You're already crushing it with your facebook friends, but it sure would be nice to get published on a website that actually gets some traffic. So how do you do it? Lucky for you, most major websites are desperate…
Read More

A Quick Guide to Online PR

Dear PR People of the World, Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you've sent it to me as if you think I am putting it in a magazine. See, on "the internet" photos don't need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this…
Read More

Confessions of a Blogger

I used to not check any of the "major" snowboard sites. Frankly I didn't care or even want to know what they posted. For me, the only thing that mattered is that I was happy with what I was posting on YoBeat. But once I started selling ads, it became pretty apparent, those other sites were competition, and I'd better know what they were doing if I was going to convince people to give us money rather than them. So I set up a Google reader and started paying attention. More often than not, the other feeds looked similar to, if not exactly the same as, each other (of course…
Read More

The Inaugural Shred Blog Summit

This was the moment in the party where I thought, no one is going to come and I am going to have to drink 60 beers by myself. Photo: Jared Souney In 1997 it wasn't OK to meet people on the Internet, especially not as a 15-year-old girl. But despite all the creepy pedophiles surely lurking in AOL chat rooms, I managed to meet several people who I am still in touch with to this day. One of them was Lee Crane, who at that time was working at an early online media source essentially doomed to fail (at that point mostly because other than pedophiles, no one had computers.)…
Read More

Change is Good

People talk a lot about the current state of the media. I am one of them. Seeing as I work in the field, these days as both an editor and a publisher, it is of great interest to me to watch the changing scope of things and read a bunch of articles with "real journalists" freaking out about how they can't make as much money in this climate and the impending death of the profession. Magazine publishers are having meetings about how to stay afloat, hiring kids to show them how to use facebook to revolutionize their businesses, and investing in those god awful eReaders that, in the words of…
Read More

Broadcasting Live from Mt. Hood on the Droid

In case you were wondering what I bought myself for Christmas, it was a much-needed new phone in the form of the Motorola Droid. Verizon managed to grant me my bitchin' $50 credit towards a new phone on actual Chrismas, which meant I had to wait a full day to get this bad boy. In short, it's like an iPhone, but not as "cool." To save you from having to comment, I didn't get an iPhone because I've had Verizon since 2001 and I figure, why switch now. So whatever. I'm sure you've seen the "droid does" commercials, unless of course, you don't have TV, in which case, I'll sum…
Read More

Fail

Hello Brooke, My team just forwarded me the link to your blog and I have to admit, you do nice work.  There's a lot of really cool content, and with the season upon us, it gets me totally stoked for this winter!  That leads me to why I'm writing you. I’m part of a new social platform called Honk.com, and I think that you would really contribute to our site.  Our focus is on car-shopping, but we’re doing it in a way that’s new to this space.  Instead of focusing solely on mechanical jargon and "gearhead" lingo, Honk is social and people-oriented.  Our consumer reviews and advanced data tools help…
Read More

Things I am Good at Part 3: The Internet

Part of me is scared to write this post. I think it's the part of me that sat in a college class and listened to a "real journalist" tell us that if we wanted to get a job we needed to be a little bit paranoid. But the Internet (hack, gag, blogging, but I prefer to use the all encompassing term "The Internet") is different. There is no such thing as exclusivity, and the only security you have is to do it better than everyone else. If you're like that old media part of me, you might wonder, why I would want to share my keys to perceived success? The…
Read More

5 Things I Did This Week

I had a good three-week run of my list of 5 things more important/interesting than snowboarding, and I still plan to do them occasionally, but being honest, I haven't really been paying attention to the outside world lately. Rather I've been perfecting my sales skills, running too many websites, and even doing a little actual snowboarding. But I know my 8 dedicated brookegeery.com readers demand new content, so here's 5 Things I Did This Week. 1. 2009 Alliance Superlatives. In years past this has been a large magazine feature, but as you may have heard, times are tough for print right now. So with reduced page counts, the feature has…
Read More

5 Things: October 24, 2009

Wow, it was a slow news week. The balloon boy turned out to be a hoax, and reports of "Michael Jackson ordering take out" were unfounded. I really had to scrounge around the internet to even find 5 things I found important/interesting this week. But I did it, because this is how I give my life meaning and purpose. Here goes: 1. Montana football coach can't take a joke the truth. In my line of work, I am well aware that some people have no sense of humor. Then Ian tuned me into this story about his alma matter. University of Montana football coach Bobby Hauck is leading his team…
Read More