JEFF KEENAN BUILDS A BRAND ON HUMP DAY
Photo: Joel Fraser Over the past few seasons, Dinosaurs Will Die has seemingly exploded. The boards are popping up in shops, edits and more importantly, under the feet of actual snowboarders everywhere. Building a snowboard brand was never an easy feat, but in a changing world with a changing climate and a dubious economy, it seems impossible. Don’t tell Jeff Keenan that though. The Vancouver-based pro snowboarder turned business man has a plan, a vision, and an army of rats ready to help DWD flourish. We sat him down to find out more. Brooke: We were talking earlier about how we’re sort of at the age where normal people stop…
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