Sign of the Times

Somehow I got on Nike 6.0’s media list. Well actually I know exactly how. When they were just starting out, someone emailed YoBeat and asked for our address. I have been getting random packages ever since.

It’s a good list to be on, as special overnight deliveries have included a rad screen printed poster, a tube of orange shoe laces surrounding an actual pair of shoes, and other rad, random stuff. It’s usually artsy enough that you keep it around, and you frequently see the pieces on display at the offices of magazines and the like. Basically, it makes me feel cool and legitimate to receive these items.

However the latest Nike 6.0 Holiday trinket leaves something to be desired. A few days ago a bottle of hot sauce with a Nike 6.0 label  showed up, wrapped in a fed ex envelope. The concept was actually pretty good, instead of Tapatio it said Tapa6.0 and has a funny kids face (probably someone on the team) photoshopped over the usual senor…Where this one fails is the execution. The photoshop job is poor. The label is just printed on a regular ink jet printer and you can see the glue from where they took the old label off. I mean, thanks for the hot sauce, but compared to past mailings, this is a true testament to the ecomony. Especially when you take into account the chocolate shoe I got last year!

I hate to doom and gloom about the economy, and honestly, I feel like a lot of people are using it as an excuse. But I did find this to be a funny example of how bad things may be. The best way I found to combat it is to not think about it. Going snowboarding is a great way to do that. Here’s a write up of today’s mission on Snowboarder.com