Dear PR People of the World,

Thanks so much for sending me that highly interesting press release about your amazing product/brand/event/team rider! I cannot express how anxious I am to get it posted on my website! The only thing is, it appears you’ve sent it to me as if you think I am putting it in a magazine. See, on “the internet” photos don’t need to be 300 dpi and 3000 pixels wide. In fact, most websites top out at about 640 pixels wide, which means I must take your giant pdf or eps file and resize it, which will greatly slow the speed with which I can get this exciting information out to the public! It also fills up my inbox and makes it a lot more likely that I will just delete your email.

While I am sharing, it would also be fantastic if you could give your image files a reasonable and unique name. Believe it or not, I probably already have a file called image.jpg on my desktop from someone else! I wouldn’t want to accidentally overwrite that file, now would I? And even better, if you give me actual information in the file name, I’ll be able to use that information to make my post better and more informative. If my post looks better, we all look better, right?

Finally, I am not a big fan of typing when it comes to posting press releases, so if you could please include the text in copy and paste-able form, that would be great. I’m sure your designer spent awhile laying the text out in that jpg, but Google bots can’t read it! And my site looks awfully funny if there is no readable text in the sections that ONLY SHOW TEXT. It’s also a great deal more likely that I will incorrectly type out the information, and your message will get lost in translation. We wouldn’t want that, now would we?

Well, thanks so much for reading! I am really looking forward to hearing about the latest developments you have in store! Have a great day.

A Web Editor