A Random Hump Day with Sean Genovese


Photo: Keenan

When you’re not happy with your board sponsor in this day in age, there’s only one thing to do: start your own brand. Sure, given then current economic climate, and the responsibilities of running a company, it might not be the easiest proposition. But for Sean Genovese, it’s a walk in the park. Wait, no, I am lying. Sean is honestly one of the most random, out-there individuals that I’ve ever met, and the fact he is able to run his own snowboard brand is a testament to the fact that snowboarding is the world’s greatest industry. Don’t get me wrong, Sean is potentially the most fun human beings you would ever be lucky enough to snowboard with, and he’s doing things exactly the way he wants. So when will the Dinosaurs die? That remains to be seen. For now, just a quick interview with Genovese.


Domo Arrigato Mr. Geno. Photo: Mike Yoshida

So you are from Canada, eh?

Seems that way.

It seems like most people think of you as a freedom loving American despite your elongated ooos. Why? Do you hate Canada?

Is that what people think?

It’s what I think. Well, do you have any good border crossing stories from all the trips across the WA/BC border?

This one time I hopped a train, and had to hide in a manure pile during its inspection at the border, and they wouldn’t leave the car I was in, until they had finished their tea break. They made it mandatory for one year that all border guards drink tea on their first break of the day. It was an experiment to test how tea affected stress. When you spill hot tea on your lap, it doesn’t matter how calm you are at the time, you’re about to lose it. I couldn’t lose this dream I had been having about falling into someone’s mouth. I’ve fallen victim to this only once.


Fences, rules, Sean is interested in none of them. Photo: Yoshida

Speaking of borders, what’s the most trouble you ever got into a Borderline Camp in AK?

The usual nonsense that happens when you put kids in charge of kids. Why didn’t you ever come up to Borderline Camp?

Because I hate Alaska. While we are on getting into trouble, is it true you once slept under a board bag in the Circus Circus parking lot to evade the law?

A lot of things happen on the road out of necessity. There’s a YoBeat link for that.

Was that the same trip you drove from Vegas to Bellingham, only stopping for breakfast at Huckleberry’s in Gov’y?

I don’t usually eat breakfast, but it sounds like something that we would have done back then.


The Great White North. Photo: Alex Mertz

What did you get to eat and was it good?

Green eggs and ham, naturally.

Do you have any idea how far out of the way you drove for that delicious breakfast?

For green eggs and ham, How far did we stray?
That’s a fine question, ma’am. About too far I’d say.
… The missing verse.

How long did the trip take despite the detour?

That was a long time ago. 28 days? Or is that a movie?


Dropping! Photo: Yoshida

Which Genovese man is the most rowdy: you, your brother or your dad at your age?

My younger brother isn’t my age yet, so I guess it’s yet to be determined. When he catches up, I’ll let you know.

Despite all this rebellion and life on the edge, you manage to run a business. Why did you start Dinosaurs Will Die?

Why I started DWD… … someone had to do it?

What’s the story behind the name?

The name is a story. A very short story… 3 words to be exact. Where did YoBeat come from?

It’s what black people read. Fine you don’t want to give real answers so, are you the best Team Manager you’ve ever had?

Toughest and easiest all at once I’d say.


Same obstacle, different use. Photo: Alex Mertz

Which is better, riding for a shop, or dealing with a shop as a company owner?

Maybe the latter.

How’s the “recession” affecting business?

Recess is a good break from the day.

How long before you sell out to the man? Why haven’t you already?

Who is this “man?” Don’t think I’ve met him yet.

How do you expel all your emo-ness? Is it easier to make sweet art when you are pissed?

Hard to get a straight line when you’re pissed. I’d say it seems easier at the time, but then you wake up, she’s ugly, you’re hung over, and the “sweet art” just lost its flavor. Sure, there are exceptions now and again, though.


Knees might also die. Photo: Yoshida

How long has it been since you showered?

I showered myself with the gift of a mocha this very morning.

Despite your stench, do you ever score because you “look like a Greek god with your dark curly locks?”

Sports aren’t easy, you can’t score goals on curly locks alone.

As a long time rocker of floppy top style, are you happy the reservoir tip is back in, or do you feel like everyone else is biting your style?

Condoms are back in style? That’s good. It’s better to be safe than sorry.

As one of the Canadian fuckers who drives down to track out Mt. Baker, I feel like the least you could do is share one secret stash. Directions, now.

I believe you once told me that one of your top days of snowboarding was with me, at Mt. Baker. I must have shown you a few then.

Touche. Aside from yourself, who are you riding for?

Dinosaurs Will Die, Hoven goggles, Elm, Think Thank, Birnie, 32/etnies, rvca, Coastal Riders


Product plug. Photo: Yoshida

  1. bingobangobunghole


  2. Grinch

    Here’s one, why the fuck is it so hard to buy a DWD board in Canada from your local board shop? I doubt there’s any in Ontario that carry them.

    Also, the Genovese’s are shred gods. Huge props.

  3. thomas

    “dream of sleeping in the industry out house.. on the can… and get that red ring on my ass and wake up not knowing where i am… where am i? wait, what? no, who? yaaaa ya ya,


  4. “because I hate Alaska” Amazing.

    Sean is THE man. Saves me at the weenie shack when I’m stressed and makes me crack the fudge up on the regular. Good chap.

  5. Sean owes me 8 dollars in quarters from The Lusty Lady…or I could take it in shares of DWD…probably get about 65% of the company for that much dough.

    In other news…DWD is the new board sponsor of Kinko de Mayo at the Summit on May 2…come drink Mexican beers with Canadians!

  6. Blake Geis

    Sean is the man. great interview

  7. YE KNOW

    THE ONLY SNOWBOARD COMPANY IN THE WHOLE BIZ THATS ACTUALLY OWNED AND RUN BY ACTUAL SNOWBOARDERS…..think about it…buying boards from ski companys n shit… ha ha

  8. DylanBee

    ONTerrible has two shops that sell DWD that i know of. Method Boards and Apparel in Port Perry (my buddy adrian’s shop) and Swtich skate and Snow in Ajax/Pickering owned by a rad fella named Mike Behagg

  9. Cineplexq

    Endeavor is run by actual snowboarders, jus sayin’…

  10. oldman birnie

    finally a team rider spells my name right, thanks GenoveseS

  11. Recess is a good break from the day, but now my recess is done and its back to class.

    Nice one!

  12. JK

    geno’s the man

  13. does the maet come in a size wide?

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