Writing – Photos – Travel – Crafts

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Last weekend I took an impromptu trip North to catch the pre-opening day at Stevens Pass, which perhaps even more exciting meant going to Stevens Pass for the first time. Though I’ve driven past the sign for route 2 at least 100 times, I never made it east on that particular highway. We arrived in Skykomish well after dark, but it was pretty clear this town was awesome, in that, never wanna live here in a million years kinda way.

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Haunted brothel? Ok!

We stayed at the only hotel in town, a classic joint with shared bathrooms and a cafe smelling of deep fryer attached. However, we were told the “best fried chicken in Washington” was actually available down the street at the OTHER restaurant in town. There we did find some delicious chicken, as well as most of the townspeople, a combination of snowboard-looking types and old people. Really old people. Needless to say, it was a wild night in Skykomish!

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Derrek Lever is good at presses.

Stevens Pass opening was great, but you can read all about that here, so instead I’ll skip ahead to our jaunt to Leavenworth. The idea of Octoberfest in Washington’s only Bavarian Village SOUNDED amazing. The reality was much different, and if anything, all the ugly Americans really detracted from the beauty of this quaint little town. So we drank a beer, ate some schnitzel and got back on the road to Oregon. I think I’ll go back when it’s raining.

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This place is real.

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Ye old pretzel shop.

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I had to crop out all the fat people in liederhosen.

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Nature’s majesty.

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In one of our more-brilliant recent efforts at doing relevant snowboard content is our latest video (series?) The Snowboard Dating Game. Stan is your host, while Timbro has to select a snowboard based only on information (most of which got cut out to make it short enough for the Internet’s attention span.) The rest is made even more awkward with sensual music. Enjoy.

Original Post on Yobeat

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Classic guy. Classic portrait. Photos: Alex Mertz

Snowboarding isn’t something that most people make a life out of. It’s not because the industry is too exclusive or any of that nonsense, it’s that even the most hardcore snowboarder will probably wake up some day with a job and kids and actual responsibilities, and not care quite as much. But luckily for everyone from the casual enthusiast to the hardcore kid sleeping in his car to make ends meet in a ski town, there are people like Sean Genovese. Sean is a lifer. Truly passionate about snowboarding, he’s set out to help keep the fun, excitement and interest in it for himself, and he’s willing to let you come along for the ride. As the founder of Dinosaurs Will Die, a long-time pro and former shop rat, Sean is the core of snowboarding.

Brooke: You run a core snowboard brand. What does that mean?

Geno: (Laughs) Ummm. Fuck, I don’t know. Core is a weird thing. I try to think of another core brand that I would consider core and then another that I would consider not core, but then when I do that I think that I am just judging and who am I to give a shit about that. Ok, a core brand or a core person is someone who literally does not have a care outside of what they are doing. They only try to appeal to them and their friends, which is the core. But it’s just the core to them, or their little bubble. So who’s to say that whatever brand over there that claims we do whatever, they are doing their thing, so it’s core in a different way. And that’s when you try to generalize snowboarders into one big lump sum and say “we are the middle, we are the center of it all.” You can’t really do that. As it grows, there is different segmenting so the core is growing but their are different types. There are people who ride over 100 days a year, you could be a bum and do that, or you could be really rich and do that. But do they pay attention to anything else? Are they doing it for themselves? True soul boarding? Is that the core? Maybe. Are they paying attention to contests, is that core? Is a video part core? It’s no different than filming figure skating, or filming parkour and putting it on the Internet, you know? Everyone takes it seriously and because we decided to take it seriously, now it’s cool. It’s like we all decided at some point that this was going to be cool.

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If you hate reading, just go click here or the image above and vote!

I’ve never actually participated in an Internet popularity contest. I’ve run plenty of them and promoted plenty of them, but this is a first. Me and my writing are up for an award and geez whiz, I really wanna win! Now I am fully aware that this sort of thing is considered SPAM and I’ve already been told, “I don’t do Facebook contest stuff” once.

I get it. I watch the local news too about how your social presence can RUIN YOUR LIFE FOREVER. But here’s the truth. If you’re sitting in front of a computer all day anyway, you can unsubscribe from the thing it adds to your page as quickly as you subscribe. You actually control your own Facebook, not the other way around.

However, me ranting will not convince you to vote. Instead, here are several convincing reasons why you should take 2 minutes out of your day to help me out.

1. You just wasted a bunch of time reading this post. What’s a few more minutes?

2. I worked hard on my story and you like it.

3. I’ve done something for you in the past. This can range from an internet vote, to posting your video and getting you tons of hits, to getting you a job, to introducing you to the right person, to cooking you delicious dinner, to getting you drunk. I don’t know, I try to help people out when I can.

4. You don’t want to be on my bad side. Trust me, ask anyone who is.

5. Because we’re friends. And being friends is the greatest reward of all.

I should probably stop before this post gets too long for the Internet and you get distracted before actually voting.

VOTE HERE

Please note: you must log in with Facebook and then click vote. If you don’t want spam on your wall, you can click on your profile and delete it. Thank you.

The Mayans were wrong, which means you get to see how we spent what we thought was the last day on earth. Couldn’t have gotten much better than a powder day at Mt. Hood Meadows with RJ Sweet, Joey Carnera, Justin Leveille and Tim Breault.

I have a lot to be thankful for. Somehow, a little website my friend and I started as a joke now more or less pays my bills and gives me a creative outlet to do just about anything I want. I can get any equipment I can imagine, for free, and one of my biggest problems in life is that I want to go to the Burton European Open and the Mt Baker Banked Slalom, but I can’t, because they’re on the same weekend. But if we’re being 100% honest about what I’m really thankful for, it’s snowboarding itself, and days like Mt Hood Meadows opening day this year.

The fact that it fell on Thanksgiving just makes it that much easier to appreciate. We all draw out our half assed thankful ness on Turkey day because we think that’s what we’re supposed to do, I guess. But for me, it’s good to have a forced holiday that tells me to sit back, relax and actually think about how much good shit is going on around me. Thanksgiving is by far my favorite. No gifts, no guilt, just a day that says, have a blast and take two seconds to appreciate it. With my brain moving 400 mph all the time, I need that sanctioned day.

Anyway, about Meadows. It was one of those days that makes you forget what riding in the Northwest is really like (read: wet ass snow and no visibility). One of those days where everything comes together. Good snow. Clear skies. Incredible views. Good friends. Holy shit, it was awesome.

Check out my full Iphone gallery on Yobeat here: http://www.yobeat.com/2012/11/24/mt-hood-meadows-opening-day-2012-gallery/

Sarah Morrison came to visit a few months ago, and we were reminiscing fondly over time when we used to make content for fun, not just for others’ enjoyment. From that came the idea for Thursdays at the Office, the hottest new series on Yobeat. The above episode was the first that we filmed, playing off an actual episode of The Office plot line, and making Sarah and I laugh hysterically. Unfortunately, the target audience of Yobeat not only doesn’t pay close enough attention to TV to get the Office reference, but doesn’t care about Sarah, or me, or anyone else in the episode. So it’s being relegated to here and I know all 7 of you will enjoy it!

REAL episodes of Thursdays at the Office drop every other Thursday or so on Yobeat.

I’ve really been embracing this social media business lately. I know that’s my job and I’ve been running a website since the dawn of websites, but admittedly, I’ve only recently embraced the full potential of Facebook. I’m still not convinced it has any sort of staying power in the ever-changing social media landscape, but I have finally been seeing the usefulness — Not just driving traffic, but also finding joy in posting something that gets “good engagement.”

So how does one get good engagement on Facebook, you may ask? Between Yobeat, and some freelance work I’ve been doing, I’ve finally got it figured out. It’s not asking questions. It’s not posting products, links or stories, or even doing giveaways. No, just like everything else on the internet, the answer to facebook engagement is porn.

Unfortunately, even though this video was clearly tasteful and relevant to snowboarding, I awoke this morning to find Facebook had removed my most successful post ever, and all the amazing and hilarious comments that follow. At least I took a screen grab.

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Thanks to all the people who give me stuff, my parents, my friends for filming and you for watching. But mostly thanks to Rebecca Black.

“So awesome. Best sponsor me video I’ve watched in months.” — Ron Faverty, Marketing Director, Rome SDS

“Sadly, I don’t think [our] snowboard footage will look like a cute 12-year-old boy.” The Editors, Boardistan.com

“Looks like your ready for the big show, Think Thank media hour bonus, let’s do this.” Jesse Burtner, Owner, Think Thank.

“In a world where people can’t pay their damn grocery bills, you figured out how to get paid to write about a hobby you started as a joke” — Nick Lipton.

Check it out in the new issue of King Snow or download the PDF RIGHT HERE

Also, if you’re not reading my coupon blog, you’re blowing it.