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About admin

An extreme journalist by trade (it even says so on her waterproof business cards), Brooke Geery has seen it all. Okay, maybe not all, but most. As a high school student in Vermont (where Pat Bridges, the founder of snowboarding grew up) she carried a lunch box, wore a mechanic-style jacket (with a tag bearing the name “Joe”), and drove a used Saab.. make that two used Saabs. There was an incident with the first one. Brooke could best be described as productively lazy. She takes care of business, but also recently slept through a live emo show, where she was in the front row. Her pride and joy (aside from her fabulously sweet man) is her new patio… more specifically its slate covering and bitchin’ plants. Patios, after all, are a good place to be lazy while thinking about being productive. Speaking of lazy, she recently installed a sprinkler timer, so the awesome plants she is so proud of will now water themselves at 5:30am as she dreams of a slate kitchen floor (to compliment the patio), and a new sliding door. Brooke graduated high school a year early, and has all of the acceptable two letter scrabble words and most of their definitions memorized. Triple word score? She prefers to use the letter “X” in that situation. Extreme indeed. As the founding editor of Alliance Wakeskate, an online magazine, Brooke lives the extreme. Frontside or backside, she can rock n' roll, and occasionally still likes skateboarding. Occasionally. She also is a regular contributor to Future Snowboarding Magazine, and has been a part of several failed dot coms. When not being generally extreme, Brooke watches TV — lots of TV. TIVO helps her avoid commercials, as good thing since she is easily annoyed. In fact, she is probably pissed you had the patience to make it to the end of this. She would have fallen asleep.


Despite having my professional-photo-taking significant other in tow, I opted to take self portraits.

My epic National Park adventure series continues with Redwoods National park. This time we were on the way to a rail jam in San Francisco and took an extra day to scope some big trees. Word to the wise: the end of October is a GREAT time to visit places that are supposed to be seen in the summer. No tourists!


It’s almost impossible to get the scale of these things without a person or something else for context. If you squint, you can see little Jared in this one.


Fisheye + redwoods = Awesome


If there was an opportunity to drive through a tree or otherwise view some tourist trap, we did!


Paul Bunyan is way bigger in person than you’d imagine.


The fallen trees are almost more impressive than the standing ones.


Forest vandalism.


Another selfie. This time accidental.


I went into a tree. Jared took a picture. I took a picture of him taking the picture. Pretty simple, really.


Nature, man.


Also on the 101, the ocean!


Look how much fun I’m having!

I’ve taken three trips to California this year. Two of them I took a car the whole way, and the most recent involved a quick flight and a not-so-quick drive. But more important than the destination is the journey, and on each of these trips I’ve hit a notable national park for the first time. First Crater Lake last June. Then Red Woods national park a few weeks back and today, Yosemite! I’ve been meaning to post all the pictures here, so I’m gonna work backwards and make it happen.


I’m about to get all Ansel Adams on shit, but the fall colors on this one were too pretty to discard.


Not even in the park yet, pretty impressed.


Hippies.


If Jared had been with me on this one, I would know the scientific name of this peak, I’m sure.


Lots of lava.


Cloudy day in Cali.


More lava.


Justin grabbed the sun for a minute.


He also blocked it out.


But seriously. This place is cool.


Burly.


This road rules.


Moving shot.


I could probably be convinced to camp here.


This moss was only on some trees, and it sure was neat.


And then it got dark.

Sarah Morrison came to visit a few months ago, and we were reminiscing fondly over time when we used to make content for fun, not just for others’ enjoyment. From that came the idea for Thursdays at the Office, the hottest new series on Yobeat. The above episode was the first that we filmed, playing off an actual episode of The Office plot line, and making Sarah and I laugh hysterically. Unfortunately, the target audience of Yobeat not only doesn’t pay close enough attention to TV to get the Office reference, but doesn’t care about Sarah, or me, or anyone else in the episode. So it’s being relegated to here and I know all 7 of you will enjoy it!

REAL episodes of Thursdays at the Office drop every other Thursday or so on Yobeat.

My Famous Dad!

Posted by admin in General - (1 Comments)

Basically all this site has become is a place for people who’ve gotten their instagram accounts blocked to find on google and leave comments that will effectively do nothing. I’m ok with that. Personal blogs are dead. (Follow me on instagram! @brookegeery) But anyway, my super famous dad* made the Weather Channel this morning and if that’s not blog worthy, I don’t know what is!

*I must be adopted.

We’re in the process of bidding farewell to the office about the Vegan bakery. I’d make some baking puns about it being bittersweet, but actually I’m not that sad. I will not miss every person who stops by saying they could never work above a bakery because they wouldn’t stop eating, etc. Plus we have about three times as much space overall and I have my own office now. Real pro like. We’ve been moving in between traveling the past couple weeks, and my office is pretty much done. Of course I spent a solid day (and some intern hours) on the most important part: ressurecting the skatepark map. It’s now bigger than ever and the only states missing are Michigan, West Virgina, North Dakota, Mississippi and Alabama. Oh and DC, but I’m not counting it cause it’s not a real state.

I’m gonna post a heap of before, during and after pictures as soon as there’s an after, but for now, here’s a few more to tide you over.


My office


This is where the ramp is going. For now, it’s a construction zone.


The entry way, complete with fancy cedar wall to keep away the bedbugs.


The backyard, which I hand scraped about 15 years worth of moss off of.

I’ve really been embracing this social media business lately. I know that’s my job and I’ve been running a website since the dawn of websites, but admittedly, I’ve only recently embraced the full potential of Facebook. I’m still not convinced it has any sort of staying power in the ever-changing social media landscape, but I have finally been seeing the usefulness — Not just driving traffic, but also finding joy in posting something that gets “good engagement.”

So how does one get good engagement on Facebook, you may ask? Between Yobeat, and some freelance work I’ve been doing, I’ve finally got it figured out. It’s not asking questions. It’s not posting products, links or stories, or even doing giveaways. No, just like everything else on the internet, the answer to facebook engagement is porn.

Unfortunately, even though this video was clearly tasteful and relevant to snowboarding, I awoke this morning to find Facebook had removed my most successful post ever, and all the amazing and hilarious comments that follow. At least I took a screen grab.

My desk was a mess. It was because I didn’t have enough space, or anywhere to put things. So this is what I did. Any one wanna place bets on how long it looks like this?

It’s been awhile since I’ve done one of these posts putting people on blast, since I’m pretty busy these days running a website that is apparently quite successful. But along with the success of Yobeat has come an influx of incredible offers, opportunities and suggestions of ways for random start-ups and other bad ideas to involve themselves in the site. Without further adieu, I present some of my favorites from the last week.

Subject:     Free Professional Writer for Yobeat

Hope keeping well. I’m just getting in touch to ask if you’re open to reviewing content from freelance writers at Yobeat – if so, I’d love to put together a high-quality article written specifically for the site. I’m 29 and have been working as a professional writer and researcher for five years now, and in that time there isn’t a lot I haven’t already covered (I’ve attached a few samples below for you to check out).

As long as you’re happy with the resulting material, you’d be welcome to publish it as you see fit and the content will be owned by you entirely (in that I won’t send it to anyone else, either before or after publication).

There is absolutely no charge for this and no strings attached; the only thing I would ask in return is that I’m able to include a link to a site of my choosing within the article – nothing shady or unethical, just one of the professional businesses I freelance for.

Do let me know if you’re interested, and if so I can get something written for you over the course of the next few days. Needless to say, the offer is open to any other sites you might own as well as yobeat.com. I appreciate you may not be interested in this kind of mutual back-scratching however, so if I don’t hear from you, no offence taken and I won’t trouble you again.

 

Sorry honey, you lost me when you put the words “free” and “professional” next to each other. Glad you’re not taking offense, which is how we spell the word here in ‘Merica.

Hi,
I’d like to inquire about doing a sponsored blog post on your site http://www.yobeat.com for our site XXXXXX. We sell Liquidation of furniture such as cubicles/modular workstations, desks, chairs and more and have been in business since 2001. Our budget is around $15 for the post. and we can also write the post if you’d like Is this something you’d be open to?
It would probably be a short interesting blurb 250-350 words about furniture/design and our company.
Regards,
XXXX

Hi, this is obvious a mass email, but I’m not sure the readers of a snowboard site will be interested in your furniture. While yes, they likely use furniture, I’m just not sure this would be a “good fit.”

Subject:    snow sports expert, brooke
Hey Brooke,

Being an expert (‘intimidator’) in snow sports and showing success with Yo Beat, I wanted to contact you regarding an Expert Blogger opportunity on one of XXXX winter sports comparisons (snowboards, skis, etc).

We already have some experts blogging on other topics. Mountain bikes is just one example.
(http://somestupidsitenoonehaseverbeento.com)

Aside from sharing your opinion on our comparison, you’d be able to link to your site and drive SEO through your posts.

Are you interested in being the expert blogger for our snow sports comparisons?

Best Regards,
XXX

Does it pay?

$20 per post, you can write up to 4 per week
They only have to be 200-400 words, I attached the guidelines

It really pays for itself considering how much it can boost your SEO and customer awareness

Wow! PAYS FOR ITSELF! I can’t wait to boost my customer awareness by writing for slave wages on some site I’ve never heard of. Thanks for thinking of me!

Subject: Product Review Opportunity for YoBeat

I just visited YoBeat while searching through Skiing and Snowboarding blogs and websites. I work for XXXX, where you can turn your own photographs or art into canvas prints. Would you be interested in reviewing a canvas print of your own photo, or giving one out to a reader? In exchange you could link over to our site. A canvas of your best ski trip memory or snowboarding picture would be an awesome idea to share with your readers.

Here are some examples from other bloggers who reviewed our product:
Daley’s Dog Years
House of Hepworths
Words to Run By
Mountain Bike Riders

Is this something you would be interested in?

Yeah, no.

Subject: History of Burton Infographic

My name is XXX and I am contacting you on behalf of XXXX, an online snowboarding retailer. We think YOBEAT is a great snowboarding site with fantastic pics and videos and could use a new board to give to your readers (which could be an awesome prize for your win section: http://www.yobeat.com/category/winstuff/).

If you embed the History of Burton infographic we created (the embed code is below) on your site, we’ll enter you in a contest to win a snowboard. We think it’d fit in here: http://www.yobeat.com/. When you do so, just email me the
link to the post.

We’re wrapping it up on 10/21 and will send an email with the winner the following week.

Thanks and let me know if you have any questions.

Thanks!

Yes, I have a question. Why would anyone in their right mind agree to do this?

That’s it for now, although I am also still enjoying the giant brands who still want to trade ads for “product.” Once again, I’m happy to do an ad trade. For money.

Now that the cat is out of the bag about my first tattoo (sorry mom and dad!) I figure it’s a good excuse to post Suicide Girls-style pictures of myself on my blog! That’s what people who have tattoos do, right? I mean, I’m new to this whole thing, so you tell me. Also, being a writer and there being a ridiculous back story, I guess I’ll share that too.

I didn’t plan on getting a giant tattoo of Tyra on my bicep — or really getting a tattoo at all two weeks ago — but I had been casually tossing around the idea of getting a small cat tattoo for a little while. My dad said, it’s the crowd I run with, and I guess it is. I went to Chicago for the weekend to do some product testing with Nick Lipton, which we did, and you’ll be able to see soon. But the first day I was there consisted more of brainstorming than actual filming and after a few beers, the subject of tattoos came up. I mentioned I sort of wanted to get one, and Nick said, well, you gotta do it at least once, just to see what it feels like. Keep in mind, Nick has a tattoo of his coworker’s name on his ass that he got to prove tattoos don’t have to mean anything, so maybe not the best influence, but it sounded logical to me.

A few minutes later, I was at Tatu Tattoo on North Ave with this picture I took of Tyra in hand. I said I wanted to get it as a small line drawing on my arm, and the girl said ok, there’s four people in front of you, it should be about an hour. We went back to Nick’s house across the street to wait and pretty soon it had been well over an hour. Apparently the other tattoos were taking longer, and she called to say they were bringing in another artist and would be ready for me soon. About two hours later, I went back to meet Kenny Buck. I showed him the picture and he said, no problem, give me a few minutes to draw up a sketch.

About 15 minutes later, Kenny came back with a much larger drawing than I had planned on, but damn, it looked good. I told him I was thinking a bit smaller, but he said, “if we go much smaller than this, you’ll lose a lot of detail.” Now I don’t know anything about tattoos or tattooing, so I figured I might as well listen to him. He explained how he was going to make the head darker and the body lighter to mimick the depth of field in the photo and he seemed like he knew what he was doing, so I said, ok, just make it look good.

It took about an hour and a half, although the throbbing in my hand from having it dangle off the table made it feel much longer. I was doing ok though, until we got to the shading portion. Honestly, I had no idea he was planning on filling it in like he did, and holy shit, cutting skin over already cut skin does not feel good. But I guess that’s the fun of getting a tattoo, and it’s not like I could stop.

Approximately 4 hours after deciding to impulse get a tattoo, I had this. No, I don’t regret it at all and in fact, I’m really psyched on how it came out and that it worked out so well.

Check out more photos by Jared Souney after the jump. (more…)

Sponsor Me!

Posted by admin in Snow - (1 Comments)

Thanks to all the people who give me stuff, my parents, my friends for filming and you for watching. But mostly thanks to Rebecca Black.

“So awesome. Best sponsor me video I’ve watched in months.” — Ron Faverty, Marketing Director, Rome SDS

“Sadly, I don’t think [our] snowboard footage will look like a cute 12-year-old boy.” The Editors, Boardistan.com

“Looks like your ready for the big show, Think Thank media hour bonus, let’s do this.” Jesse Burtner, Owner, Think Thank.