Portland Oregon-Based Digital Media

Author Archives: admin

About admin

An extreme journalist by trade (it even says so on her waterproof business cards), Brooke Geery has seen it all. Okay, maybe not all, but most. As a high school student in Vermont (where Pat Bridges, the founder of snowboarding grew up) she carried a lunch box, wore a mechanic-style jacket (with a tag bearing the name “Joe”), and drove a used Saab.. make that two used Saabs. There was an incident with the first one. Brooke could best be described as productively lazy. She takes care of business, but also recently slept through a live emo show, where she was in the front row. Her pride and joy (aside from her fabulously sweet man) is her new patio… more specifically its slate covering and bitchin’ plants. Patios, after all, are a good place to be lazy while thinking about being productive. Speaking of lazy, she recently installed a sprinkler timer, so the awesome plants she is so proud of will now water themselves at 5:30am as she dreams of a slate kitchen floor (to compliment the patio), and a new sliding door. Brooke graduated high school a year early, and has all of the acceptable two letter scrabble words and most of their definitions memorized. Triple word score? She prefers to use the letter “X” in that situation. Extreme indeed. As the founding editor of Alliance Wakeskate, an online magazine, Brooke lives the extreme. Frontside or backside, she can rock n' roll, and occasionally still likes skateboarding. Occasionally. She also is a regular contributor to Future Snowboarding Magazine, and has been a part of several failed dot coms. When not being generally extreme, Brooke watches TV — lots of TV. TIVO helps her avoid commercials, as good thing since she is easily annoyed. In fact, she is probably pissed you had the patience to make it to the end of this. She would have fallen asleep.


Recently I posted the ultimate instagram. You may have seen it if you’re one of my over 500 followers, but if not, check your feed now! You’re not following me? Jesus it’s @brookegeery. Anyway, it’s the same photo as above, but you’ll need to see it on Instagram to grasp the amazing filtering choice I made (this one was edited in boring old Photoshop.) I know this is the best instagram ever because I can see how many people like it (the ultimate sign of success) and at press time it had upwards of 12 likes. Because of that, I decided a making of the ‘gram post was in order so that when people start trying to find more info about the photo, it’s ready.

So while this moment may look totally natural, the truth is it took a few tries. Wrangling two puppies (6 months and 7 weeks) to pose and look adorable together turned out to be quite the challenge.

Lemmy was hard to get in focus, and Belle couldn’t have cared less.

Then Lemmy was like, this is stupid, and tried to leave.

This one actually turned out pretty cute. But I wanted them both looking at the camera, dammit.

Lemmy broke the cardinal rule of action photography – no butt shots.

We finally figured out the stairs were the ultimate set, but Belle was over it.

Luckily she weighs under two pounds, so it was pretty easy to put her on the second stair, where she wasn’t able to move, Lemmy has gotten so over it that he was just chilling on the stair below, I whistled and magic happened. This photo now as 19 likes and a comment, so it’s pretty safe to say it’s going viral.

Spammers are So Nice

Posted by admin in Media - (0 Comments)

Sometimes Internet comments hurt. Not these though! Thanks spammers.

Screen Shot 2013-08-14 at 6.16.07 PM

I’ve been neglecting this blog for all this time. As the “queen of Internet snowboarding” I really should be trying harder to keep my social presence up, but I heard blogging is dead. I mean, follow me on Instagram, Twitter, Vine, Snapchat and if you want we can play Words with Friends.

Anyway, I’ve been so busy trying to promote Yobeat with all this social networks that I’ve been finding it hard to create content. You probably haven’t noticed, I can post videos with my eyes closed these days, and I’ve had Stan doing stuff. But just so you know, I have been on Auto pilot for months.

I think I just got motivated though, so while I might not do much on this site because I am highly convinced no one cares about my day to day existence (miss you livejournal!), and blogging about social media sounds highly uninteresting to humans, I’m gonna blog about Food carts. There are so damn many in Portland that I can probably keep myself and my 4 readers entertained for months.

Oh and if you’re somehow on this site because your instagram account got blocked I CAN’T HELP YOU.

Every so often, I write something offensive. Something that’s just mean, or uncalled for, or whatever. This was not one of those times. No, this time I wrote a review of a children’s book about snowboarding formatted as a third-grade book report and purposely written to sound that way. Well, the publishers of said book apparently didn’t like my review. Rather than just ignoring it, which would have been the appropriate response, they sent me the following email:

Hello Brooke Geery,

I am a legal representative for the Adventure Zoo Crew. Recently we found that you wrote a very dishonest article on one of our books “Sammy the Shredder”.

Not only was your story poorly written, but its obvious you have yet to be sued for defamation of character, calumny, slander, aspersion, or obloquy. We don’t mind internet trolls, but when you blatantly lie, “Also, Sammy’s big bro seemed like kind of a jerk making Sammy hit boxes and ride tree lines on his first day boarding.” that is seriously a cause for concern.

This email is to notify you that your story must be taken down immediately! Once this story is taken down, we will need a “retraction” for your lies.

Please know our attorney’s take this very seriously. If this story is not taken down, and your retraction is not received, we will be pursuing any/all legal measures. Also, we will be notifying ANY company that sponsors or is affiliated with your site (YoBeat) as they are now an accessory to Slander, Libel, Calumny, Vilification, and/or Defamation of Character. Every day this story is on your site, more and more damages occur. It has now been up for over 3 days.

Lastly, we don’t want to be affiliated with you, or a site like yours, we like positive things and positive people. We are a family business. We look forward to your retraction and putting this unfortunate incident behind us.

Thank You,
P.J. Glen (AZC Legal)

While I applaud their ability to use wikipedia and find big words to try and scare me, my own semester of press law (and ya know, logic) makes it pretty clear this is a load of crap. And what the fuck does “legal representative” mean? Anyway, I wrote back:

I’m sorry you did not like the story. It was not meant to offend, in fact, Yobeat is a highly sarcastic site that makes fun of everything and anything having to do with snowboarding. But since you don’t seem to be very familiar with “defamation of character, calumny, slander, aspersion, or obloquy” allow me to explain how it works. First I would have to post an actual untruth. “Also, Sammy’s big bro seemed like kind of a jerk making Sammy hit boxes and ride tree lines on his first day boarding” is actually an opinion statement, not a blatant lie. Even if it was a lie, you would then have to show intent to harm, which judging by the link to download the book at the end of the article, I’m thinking you might have some trouble doing.

So, instead of threatening legal action, perhaps you should appreciate the free publicity (and considering I PAID for the book, the sale) and realize that your book just got mentioned on one of the most trafficked snowboarding sites on the web, with many readers who are parents and may very well be interested in purchasing this book.

However, I will definitely take this into consideration before ever bothering to mention Adventure Zoo Crew again. Don’t worry, it won’t happen.

Now again, you’d think they could just leave well enough alone, but no, I got yet another email.

Ms. Geery,

That is just one falsity in your story. Its unfortunate you have put your pride before your business sense.

Maybe you should speak to a lawyer before you try to act like you know the law? But that is up to you. I don’t know you or your site, but I am happy to hear it is very popular as this will strongly affect the amount of damages you have caused and continue to cause. This actually works better for us! Thank you.

Again, we’ve tried to handle this amicably. I assure you we will vigorously defend ourselves.

We will wait to see if your article is taken down today, if not then we will let your sponsors and the courts decide.

PJ Glen

Believe it or not, this was getting a little old. Now I could have pointed out that they would be the plaintiff in this case, not the defendant. Or I could have pointed out that personal attacks are hardly “handling this amicably” but instead I just said fuck it and took the post down. Problem solved, right? Wrong.

Ms. Geery,

Since the article was seen by as many people as you have claimed “your book just got mentioned on one of the most trafficked snowboarding sites on the web, with many readers who are parents and may very well be interested in purchasing this book” we are sure there have been damages caused by your biased article. Its obvious by the comments below, you have damaged AZC, and intentionally stopped individuals from purchasing our product.

Now that this article has been removed, we will need your a written retraction. Once received, we can than decide if we can put this incident behind us.

We expect your “written” retraction within (7) days.

Please send your retraction too…

P.O. Box 1062
Acton, CA 93510
United States

PJ Glen

Wow guys. I’m really not sure what value, if any, me sending a retraction to some PO box would do, so instead I figured I’d dial up Yobeat’s legal counsel. He pointed out a few more things I hadn’t even thought of.

1. It’s illegal to represent yourself as a lawyer if you are not one. And if our friend PJ is actually a lawyer, that’s just a scary statement on the California legal system.
2. They are in California and I am in Oregon, making this a federal case. You guys are gonna sue me in Federal Court?
3. It’s called the first amendment.

So, as you an expect, the post is back up and will soon be pushed into Internet oblivion. As for Adventure Zoo Crew. Well, they’ll be receiving a letter from my lawyer any day now.

Screen Shot 2013-05-15 at 2.05.44 PM

I recently did a little stint at a big corporation. For the sake of keeping it tight, I won’t say who it was. Anyway, one of the big “initiatives” was gaining Facebook likes. Having a lot of fans, after all, greatly increases your ability to spam them with your messages. Anyway, all sorts of different methods were used, from advertising, to posting quality content, to actually responding to people. And it worked, they got lots of likes.

But ever since last week’s Kitchen Nightmares seemingly ruined any chance of Amy’s Baking Company succeeding, the impending facebook melt down and ultimate social media faux pas has been quite entertaining. But you know, life can’t be all fun and games, so what serious lessons can we learn from this.

1. They went from 200 fans to 50k over night. So those pesky buggers are not always a good thing.

2. In the short term, a whole lot of people now know about some random restaurant in Scottsdale, and while it may seem horrible, people love to visit places they’ve heard about!

3. Nah fuck it, lets all just laugh at Facebook.

And don’t feel bad for them, maybe they’re marketing geniuses. Or FOX is behind the “hack.”


It was my 3rd 29th birthday last week, and since it’s the one holiday a year that’s all about me, that means I get to do whatever I want! This year I wanted to drop everything and take an impromptu trip to the Olympic Peninsula. Even though I’ve almost lived in the Northwest long enough to be considered a Northwesterner, this is one corner of the country I was yet to explore.

There was a sign that said “rustic retreat” but despite Jared’s greatest fears, the Manitou lodge had both electricity and showers.

We stayed two nights in Forks, where they filmed Twilight and had I actually seen the movie, this would probably have been pretty exciting. The townsfolk certainly seemed proud of it, as everything from the Native Art Gallery to the Burger Joints boasted all sorts of Twilight souvenirs. We stayed at a quaint B&B like real grown ups, and spent the days burning fossil fuels to check out the rainforest, beaches and various “big trees.”

This was just one of the “big trees” we saw, each denoted with a sign so you knew it was especially big. The truth is, all the trees up there are big.

I made Jared stand by lots of things. This rock on the Northwestern Coast was almost as far Northwest as you could get, so that’s something.

Despite the warning signs, we saw no vicious sea loins. Kind of a disappointment really.

In stark contrast to the Twilight theme, this boat was called Daybreak.

We drove like an hour and ended up in Neah Bay, which is an Indian Reservation with feral dogs, a port and a boat named Zebra.

Cemeteries fascinate me — they’re always different no matter where you go. Though since this one was technically on an Indian Reservation, I suppose it would be a “burial ground.” Or is that not PC to say?

Elk! Lots of elk.

Our hotel ended up being about 10 minutes from Rialto Beach, which was awesome. Apparently there’s a zone called Hole in the Wall that’s great and we set off to check it out, but after about 100 yards of picking through drift wood we decided a mile plus hike sounded hard, so we didn’t make it.

I got all sorts of arsty, obviously.

I’m not sure how anyone could look at this tree and not want to climb it.

It was supposed to rain all weekend, but the sun was actually out and made the woods by the beach look extra neat.

There were climbing trees everywhere!

Sparkly rocks.

Jared scouted out this snake, which I immediately attempted to catch. It didn’t work, but I did take a picture of it.

We found a rope swing. Unfortunately it was no where near the water, and kinda of burned your hands to hang on to.

An hour or so from Rialto beach was the Hoh Rainforest. Basically everything is covered in moss up there, the in the official National Park the moss is even mossier, if you can believe it.

This is my kind of hike.

Jared is the strongest man alive.

We looked for ewoks and hobbits, but found neither.

Instead I made Jared walk through the forest so you can see how huge these things are.

The signs did not lie.

And it’s official. Jared cannot see a phone booth without pretending to talk on his phone in it!

Vote for ME!!!

Posted by admin in General | Media | Snow - (0 Comments)

Screen Shot 2013-03-13 at 11.32.27 AM

If you hate reading, just go click here or the image above and vote!

I’ve never actually participated in an Internet popularity contest. I’ve run plenty of them and promoted plenty of them, but this is a first. Me and my writing are up for an award and geez whiz, I really wanna win! Now I am fully aware that this sort of thing is considered SPAM and I’ve already been told, “I don’t do Facebook contest stuff” once.

I get it. I watch the local news too about how your social presence can RUIN YOUR LIFE FOREVER. But here’s the truth. If you’re sitting in front of a computer all day anyway, you can unsubscribe from the thing it adds to your page as quickly as you subscribe. You actually control your own Facebook, not the other way around.

However, me ranting will not convince you to vote. Instead, here are several convincing reasons why you should take 2 minutes out of your day to help me out.

1. You just wasted a bunch of time reading this post. What’s a few more minutes?

2. I worked hard on my story and you like it.

3. I’ve done something for you in the past. This can range from an internet vote, to posting your video and getting you tons of hits, to getting you a job, to introducing you to the right person, to cooking you delicious dinner, to getting you drunk. I don’t know, I try to help people out when I can.

4. You don’t want to be on my bad side. Trust me, ask anyone who is.

5. Because we’re friends. And being friends is the greatest reward of all.

I should probably stop before this post gets too long for the Internet and you get distracted before actually voting.


Please note: you must log in with Facebook and then click vote. If you don’t want spam on your wall, you can click on your profile and delete it. Thank you.

Rather than have my own children, I’ve decided to adopt. And rather than risk it with a baby that could turn out to be a total piece of shit, I’m just adopting Joey. He’s 17, really good at skateboarding, and generally stoked. This video is the first stop on our Saturday skate tour (#holidayweekendsareforsuckers) and if you want to see pictures of the second stop at the Brooklyn Street Skate Spot, which turned out to be way cooler, check em out on Yobeat.

The Mayans were wrong, which means you get to see how we spent what we thought was the last day on earth. Couldn’t have gotten much better than a powder day at Mt. Hood Meadows with RJ Sweet, Joey Carnera, Justin Leveille and Tim Breault.

I have a lot to be thankful for. Somehow, a little website my friend and I started as a joke now more or less pays my bills and gives me a creative outlet to do just about anything I want. I can get any equipment I can imagine, for free, and one of my biggest problems in life is that I want to go to the Burton European Open and the Mt Baker Banked Slalom, but I can’t, because they’re on the same weekend. But if we’re being 100% honest about what I’m really thankful for, it’s snowboarding itself, and days like Mt Hood Meadows opening day this year.

The fact that it fell on Thanksgiving just makes it that much easier to appreciate. We all draw out our half assed thankful ness on Turkey day because we think that’s what we’re supposed to do, I guess. But for me, it’s good to have a forced holiday that tells me to sit back, relax and actually think about how much good shit is going on around me. Thanksgiving is by far my favorite. No gifts, no guilt, just a day that says, have a blast and take two seconds to appreciate it. With my brain moving 400 mph all the time, I need that sanctioned day.

Anyway, about Meadows. It was one of those days that makes you forget what riding in the Northwest is really like (read: wet ass snow and no visibility). One of those days where everything comes together. Good snow. Clear skies. Incredible views. Good friends. Holy shit, it was awesome.

Check out my full Iphone gallery on Yobeat here: http://www.yobeat.com/2012/11/24/mt-hood-meadows-opening-day-2012-gallery/